Best Relay.app Alternatives for Growth & GTM Marketing Teams

TL;DR:

• Relay.app is easy for simple automations but lacks depth for growth/GTM teams.

• Metaflow is #1 for agentic AI workflows, GTM templates, and scalable automation.

• Hunch.tools, Cove.ai, Bardeen, and Dust.tt are top alternatives for advanced agent building, vertical, and browser-based automation.

• n8n is best for open-source, privacy-focused teams.

• Choose based on agentic capability, GTM flexibility, integrations, and ease of iteration.

Introduction

The workflow automation landscape is rapidly evolving, especially for growth marketers, GTM (go-to-market) engineers, and founder-led teams who demand scalable, AI-driven solutions. While Relay.app helped pioneer simple, no-code automations, many teams are now seeking alternatives that deliver smarter, agentic workflows, deeper integrations, and GTM-specific templates. This guide dives into the top Relay.app alternatives for GTM and growth marketing—spotlighting platforms that excel in AI agent building, advanced automation, and productivity for high-velocity teams.

Relay.app Overview

Relay.app is an intuitive workflow automation platform featuring built-in AI actions, human-in-the-loop steps, and a clean, modern interface.

• Features: Drag-and-drop builder, pre-built AI actions (summarization, extraction), SaaS integrations, approvals/reviews.

• Strengths: Easy for non-technical users, quick AI setup, collaborative playbook creation.

• Ideal Users: Small growth squads, founder-led teams, marketing ops.

• Limitations for GTM/Growth:

Relay.app vs Metaflow vs Top Alternatives

Top Alternatives to Relay.app

Metaflow — Agentic AI Workflows for Growth Marketers

Metaflow is designed for growth and GTM teams seeking a unified AI automation platform that goes beyond simple triggers—offering agentic AI workflows, natural language and visual builders, and deep integrations.

• AI Agent Builder: Combine natural language and drag-and-drop visual design.

• AI Workflow Automation: Automate GTM workflows, campaigns, and experiments—no code needed.

• AI Productivity Tools: Prototype, analyze, and optimize within a single workspace.

• GTM Value: Pre-built templates for campaign orchestration, enrichment, and distribution. Scales from startups to enterprise marketing ops.

• Integrations: 300+ (CRM, ad, analytics, content).

• Pricing: Starts $49/mo (Growth).

Hunch.tools — Flexible, Developer-Grade AI Workflow Platform

Hunch.tools is engineered for teams needing advanced, multi-model AI workflow automation and deep customization.

• AI Agent Builder: Visual canvas, custom Python/Bash scripting, multi-model orchestration (OpenAI, Anthropic, Google AI).

• AI Automation: Batch actions, web scraping, asset generation, and analytics.

• Integrations: API-driven, connects with Zapier, Make, and direct API integrations.

• Best For: Power users, dev teams, creative teams automating content, marketing, analytics.

• Pricing: Custom/Free tier. Flexible plans for enterprise.

Cove.ai — Vertical AI Workflow Automation (Healthcare, Ops)

Cove.ai delivers AI-powered workflow automation tailored to specific industries, starting with healthcare.

• AI Automation: Ambient listening, auto-transcription, real-time summaries, team collaboration.

• Workflow Builder: No-code, vertical-specific templates.

• Integrations: Integrates with practice management and vertical SaaS.

• Best For: Verticalized teams (veterinary, healthcare) needing AI to streamline repetitive processes.

• Pricing: Custom based on vertical/scale.

Bardeen — Browser-Native GTM Copilot for Sales & Ops

Bardeen is a browser-based AI automation platform focused on GTM, sales, and revenue operations teams.

• AI Agent Builder: Visual builder, AI Playbooks, unlimited team members.

• AI Workflow Automation: Automate lead discovery, outreach, account management, and reporting.

• Integrations: 200+ (CRM, outreach, SaaS, browser).

• Best For: GTM teams, sales ops, data-driven marketers—particularly those who want to automate from the browser.

• Pricing: Starts at $99/mo (Starter), $500/mo (Teams), $1,500/mo (Enterprise); free plan available.

Dust.tt — Orchestrate AI Agents at Scale

Dust.tt lets teams build, deploy, and orchestrate custom AI agents—ideal for handling multi-step, cross-functional workflows.

• AI Agent Builder: No-code, context-aware, supports multi-agent teamwork.

• AI Workflows: GTM, marketing, sales, data, support, productivity. Built-in analytics, data viz, and security.

• Integrations: Connects to company data (Slack, Google Drive, Notion, Salesforce, etc.), deep SaaS/data connectors.

• Best For: Technical and non-technical teams needing scalable, agentic AI for data, marketing, or internal ops.

• Pricing: Free tier; custom enterprise available.

Lindy.ai — AI Agent Platform for Business

• AI Agent Builder: Natural language, no-code workflow assistants.

• Integrations: 3,000+ tools, business workflow focus.

• Best For: AI productivity assistants, less GTM/marketing depth.

• Pricing: $29.99/mo (Pro).

n8n — Open Source, Developer-Friendly, Extensible

• Agent Builder: Node-based, technical, self-hosted.

• Integrations: 500+, strong dev community.

• Best For: Privacy, customization, open-source needs.

• Pricing: Free/self-hosted. Paid cloud available.

How to Choose the Right AI Workflow Platform for Growth

Key criteria for GTM/growth teams include:

• AI Agent Builder: Can non-technical users build, test, and iterate agents?

• Workflow Automation: Are there GTM/growth templates and campaign automation?

• Integrations: Does it connect to your full GTM stack?

• Flexibility: Can it scale from simple to complex, multi-agent flows?

• Ease of Use: Is it approachable for marketers, not just engineers?

• Pricing: Transparent, supportive of scale and experimentation.

• Support & Security: Enterprise-grade compliance and responsive support.

Why Metaflow is the Best Relay.app Alternative for GTM & Growth Teams

Metaflow stands out by unifying agentic AI workflow automation, GTM-centric templates, and seamless integrations—all in a single, no-code platform.

• Agentic Automation: Beyond basic triggers—autonomous, multi-step, goal-driven workflows.

• Growth Use Cases: Built for campaign orchestration, event-driven outreach, and cross-channel reporting.

• Unified Workspace: Rapid ideation, experimentation, and scaling—no engineering bottlenecks.

• Customer Impact: Teams using Metaflow report 60% less manual ops and double campaign velocity.

See it in action: Book a Metaflow demo

FAQ About Relay.app Alternatives

What is the best AI workflow automation tool?

Metaflow leads for GTM and growth; Hunch.tools and Dust.tt excel for technical/agentic use cases; Bardeen is best for browser-based GTM ops.

How does Metaflow compare to Relay.app for GTM workflows?

Metaflow provides agentic, scalable workflows and GTM integrations; Relay.app is simpler but lacks advanced agentic/GTM features.

What are the top AI agent builders for marketing?

Metaflow, Bardeen, and Dust.tt top the list for marketing and GTM automation.

Are there free or open-source alternatives to Relay.app?

n8n (self-hosted, open-source), Dust.tt (free tier), and Metaflow (free trial) are leading options.

How do I choose the right AI automation platform?

Prioritize agentic automation, GTM integrations, ease of use, pricing transparency, and support.

Conclusion & CTA

Modern GTM and growth teams need more than simple automation—they need agentic AI platforms that adapt, iterate, and scale with their ambitions. Metaflow, Hunch.tools, Cove.ai, Bardeen, and Dust.tt lead the pack for 2025. Ready to see agentic AI in action?

Try Metaflow today: Request a demo or free trial