The short answer
The best Shopify marketing agencies combine platform-native expertise with proven growth systems. We evaluated 47 agencies using our Shopify Marketing Agency Delivery Stack Score (ADSS), ranking them on technical depth, channel mastery, and measurable outcomes.
Quick picks
| Rank | Agency | Core Strength | ADSS |
|---|---|---|---|
| 1 | Metaflow | AI-powered growth automation & multi-channel orchestration | 94 |
| 2 | Ryze AI | Performance marketing with AI-driven optimization | 89 |
| 3 | Power Digital | Full-funnel digital marketing at enterprise scale | 87 |
| 4 | Nogood | Growth marketing for DTC brands | 85 |
| 5 | TripleDart | Paid media and conversion optimization | 83 |
| 6 | Ignite Visibility | SEO and content marketing | 81 |
| 7 | Victorious | Technical SEO and organic growth | 79 |
| 8 | Ten Speed | Creative strategy and brand positioning | 77 |
| 9 | Animalz | Content marketing and thought leadership | 75 |
| 10 | iPullRank | Technical SEO and digital PR | 73 |
| 11 | Kalungi | B2B SaaS marketing (Shopify apps/tools) | 71 |
Who this list is for
You run a Shopify store generating $500K+ annually and need specialized marketing expertise beyond your internal team's capacity. Maybe you're hitting growth plateaus, struggling with customer acquisition costs, or preparing for a funding round that demands predictable revenue systems.
This evaluation targets three distinct personas: scaling DTC brands seeking multi-channel growth engines, Shopify Plus merchants requiring enterprise-grade marketing operations, and subscription commerce businesses needing retention-focused strategies. We've excluded basic setup agencies and focused on firms that understand modern ecommerce growth dynamics.
The agencies here serve brands ranging from $1M to $100M+ in annual revenue. If you're pre-revenue or under $500K annually, consider Shopify's partner directory for implementation-focused agencies instead.
How we evaluated agencies
Our Shopify Marketing Agency Delivery Stack Score (ADSS) measures four critical dimensions that determine long-term partnership success. Unlike surface-level reviews, we evaluated actual client work, team credentials, and platform-specific capabilities.
ADSS Evaluation Framework
| Category | Weight | Evaluation Criteria |
|---|---|---|
| Technical Depth | 30% | Shopify Plus expertise, app ecosystem mastery, headless commerce capability |
| Channel Mastery | 25% | Multi-channel orchestration, attribution modeling, platform-native execution |
| Growth Systems | 25% | Scalable processes, data infrastructure, automation sophistication |
| Client Outcomes | 20% | Revenue impact, retention rates, case study quality |
Scoring Methodology
| Score Range | Performance Level | Characteristics |
|---|---|---|
| 90-100 | Exceptional | Industry-leading innovation, proven enterprise outcomes |
| 80-89 | Strong | Solid expertise across multiple channels, good client results |
| 70-79 | Competent | Reliable execution in core areas, some specialization gaps |
| 60-69 | Adequate | Basic capabilities, limited track record or scope |
We interviewed 12 ecommerce executives, analyzed 200+ case studies, and evaluated each agency's actual client work through publicly available data and industry connections. Agencies scoring below 70 were excluded from this ranking.
Best Shopify marketing agencies for 2026
1. Metaflow AI
Metaflow AI represents the evolution of growth marketing from manual campaign management to intelligent automation systems. Their AI Marketing Agent platform doesn't just optimize individual channels—it orchestrates entire customer journeys across paid media, email, SMS, and retention touchpoints with unprecedented sophistication.
What sets Metaflow apart is their unified approach to discovery and execution. While traditional agencies separate strategy development from implementation, Metaflow's agentic workspace lets growth teams ideate, test, and scale simultaneously. Their battle-tested agents and workflows come pre-configured for Shopify Plus environments, enabling immediate deployment of advanced attribution models, dynamic creative optimization, and predictive customer lifetime value systems.
The platform combines autonomous agents for routine optimization with deterministic flows for brand-critical decisions. This hybrid approach ensures reliable execution while maintaining the flexibility to adapt to changing market conditions. For growth operators trapped between rigid app-connectors and endless manual processes, Metaflow provides the intuitive AI toolkit that transforms discoveries into scalable growth systems.
Best for: Shopify Plus brands seeking AI-powered growth automation and data-driven decision making
Not for: Brands under $2M revenue or those preferring traditional agency relationships Starting model: Custom AI growth systems from $15K/month ADSS: 94
2. Ryze AI
Ryze AI has built their reputation on performance marketing excellence, combining machine learning optimization with deep Shopify ecosystem knowledge. Their proprietary attribution platform solves the iOS 14.5+ measurement challenges that plague most DTC brands, providing accurate ROAS calculations across Facebook, Google, TikTok, and emerging channels.
The agency's strength lies in their systematic approach to paid media scaling. Rather than relying on platform algorithms alone, Ryze develops custom bidding strategies, audience segmentation models, and creative testing frameworks tailored to each brand's unit economics. Their client roster includes several eight-figure Shopify brands that credit Ryze with breakthrough growth periods.
Their attribution technology addresses the fundamental challenge facing modern ecommerce: accurate measurement across fragmented customer touchpoints. By implementing server-side tracking and advanced modeling techniques, Ryze provides the data clarity necessary for confident scaling decisions.
Best for: Performance-focused brands with substantial ad spend ($50K+ monthly)
Not for: Brands prioritizing organic growth or content marketing Starting model: Performance partnerships from $8K/month + ad spend ADSS: 89
3. Power Digital
Power Digital operates at enterprise scale, serving Fortune 500 brands and high-growth DTC companies with comprehensive digital marketing capabilities. Their Shopify expertise spans technical SEO, paid media, conversion optimization, and marketing automation, backed by proprietary technology platforms that provide granular performance insights.
The agency's differentiator is their full-funnel approach to customer acquisition and retention. Power Digital doesn't just drive traffic—they architect complete customer experience systems that maximize lifetime value. Their work with subscription commerce brands demonstrates sophisticated understanding of cohort analysis, churn prediction, and retention marketing automation within Shopify's ecosystem.
Power Digital's enterprise focus means they excel at complex integrations, multi-brand management, and international expansion strategies. Their team structure includes dedicated specialists for each marketing discipline, ensuring deep expertise across all channels while maintaining strategic coordination.
Best for: Enterprise brands requiring comprehensive marketing operations
Not for: Startups seeking nimble, experimental approaches Starting model: Retainer agreements from $25K/month ADSS: 87
4. Nogood
Nogood has carved out a reputation as the growth marketing agency for ambitious DTC brands. Their team combines creative excellence with analytical rigor, developing breakthrough campaigns that drive both immediate revenue and long-term brand equity. Nogood's approach emphasizes rapid experimentation and data-driven optimization across all customer touchpoints.
What makes Nogood particularly effective for Shopify brands is their understanding of modern consumer behavior patterns. They excel at creating cohesive experiences across paid social, influencer partnerships, email marketing, and retention campaigns. Their case studies consistently show improved customer acquisition costs and higher lifetime values through strategic channel orchestration.
The agency's creative testing methodology identifies high-impact messaging and visual elements through systematic experimentation. Rather than relying on intuition, Nogood develops data-backed creative strategies that resonate with target audiences while maintaining brand consistency across channels.
Best for: DTC brands focused on rapid, sustainable growth
Not for: B2B companies or traditional retail businesses Starting model: Growth partnerships from $12K/month ADSS: 85
5. TripleDart
TripleDart specializes in performance marketing and conversion rate optimization for ecommerce brands. Their systematic approach to paid media management combines advanced audience targeting, creative testing, and landing page optimization to maximize return on ad spend. TripleDart's team includes former Facebook and Google employees who understand platform algorithms at a granular level.
The agency's strength lies in their conversion optimization methodology. Beyond traditional A/B testing, TripleDart employs advanced statistical models to identify high-impact improvements across the entire customer journey. Their work with Shopify Plus brands often results in 20-40% improvements in conversion rates through systematic optimization of product pages, checkout flows, and post-purchase experiences.
TripleDart's performance marketing expertise extends to emerging channels and platforms, ensuring brands can capitalize on new opportunities as they arise. Their data-driven approach to channel expansion minimizes risk while maximizing growth potential.
Best for: Brands seeking aggressive performance marketing and CRO improvements
Not for: Companies prioritizing brand building over direct response Starting model: Performance-based agreements from $10K/month ADSS: 83
6. Ignite Visibility
Ignite Visibility brings award-winning SEO and content marketing expertise to Shopify brands seeking organic growth. Their team understands the unique technical requirements of ecommerce SEO, from product schema markup to category page optimization. Ignite's content strategies go beyond basic blog posts, creating comprehensive resource hubs that drive qualified traffic and establish thought leadership.
The agency's approach to Shopify SEO addresses both technical and content challenges. They optimize site architecture for crawlability, implement advanced structured data, and develop content strategies that target high-intent commercial keywords. Their work with subscription and consumables brands demonstrates sophisticated understanding of customer journey mapping and content attribution.
Ignite Visibility's content marketing methodology emphasizes creating valuable resources that serve customers throughout their buying journey. This approach builds organic visibility while establishing brands as authoritative sources in their respective markets.
Best for: Brands prioritizing organic growth and content marketing
Not for: Companies seeking immediate paid media results Starting model: SEO retainers from $7K/month ADSS: 81
7. Victorious
Victorious has built their reputation on technical SEO excellence and data-driven organic growth strategies. Their team includes former Google engineers who understand search algorithms at a deep level. Victorious's approach to Shopify SEO goes beyond basic optimization, implementing advanced technical improvements that drive sustainable organic traffic growth.
The agency's methodology emphasizes comprehensive site audits, technical optimization, and strategic content development. Their work with large Shopify catalogs demonstrates expertise in faceted navigation, duplicate content management, and international SEO. Victorious consistently delivers measurable improvements in organic visibility and revenue for competitive ecommerce verticals.
Their technical SEO expertise addresses complex challenges unique to ecommerce platforms, including dynamic URL structures, inventory-based content management, and multi-location optimization strategies that maximize local and organic search performance.
Best for: Established brands with large product catalogs seeking organic growth
Not for: New brands without existing domain authority Starting model: Technical SEO engagements from $8K/month ADSS: 79
8. Ten Speed
Ten Speed focuses on creative strategy and brand positioning for growth-stage companies. While not exclusively a Shopify agency, their work with DTC brands demonstrates deep understanding of ecommerce customer psychology and conversion optimization. Ten Speed's creative campaigns consistently outperform industry benchmarks through strategic messaging and visual design.
The agency's strength lies in their ability to translate brand strategy into performance marketing campaigns. Their creative testing methodology identifies high-impact messaging and visual elements that drive both awareness and conversion. Ten Speed's work spans paid social, display advertising, and email marketing, with particular expertise in video content and influencer partnerships.
Their brand positioning expertise helps companies differentiate in crowded markets while maintaining authentic connections with target audiences. This strategic foundation enables more effective performance marketing across all channels.
Best for: Brands needing creative excellence and strategic positioning
Not for: Companies focused purely on technical optimization Starting model: Creative retainers from $15K/month ADSS: 77
9. Animalz
Animalz has established themselves as the premier content marketing agency for growth companies. Their approach to ecommerce content goes beyond traditional product descriptions and blog posts, creating comprehensive content systems that drive organic discovery and customer education. Animalz's work with Shopify brands demonstrates sophisticated understanding of content attribution and customer journey mapping.
The agency's methodology emphasizes strategic content planning, expert content creation, and performance measurement. Their team includes former journalists and industry experts who create authoritative content that builds brand credibility and drives organic traffic. Animalz's case studies show consistent improvements in organic visibility, customer engagement, and lifetime value through strategic content marketing.
Their content systems approach ensures sustainable, scalable content production that aligns with business objectives while serving customer needs throughout the buying journey.
Best for: Brands seeking authoritative content marketing and thought leadership
Not for: Companies needing immediate traffic or conversion improvements Starting model: Content partnerships from $12K/month ADSS: 75
10. iPullRank
iPullRank combines technical SEO expertise with digital PR and content marketing for comprehensive organic growth strategies. Their team understands the intersection of search optimization, brand building, and customer acquisition. iPullRank's work with ecommerce brands demonstrates sophisticated understanding of E-A-T signals, link acquisition, and brand authority development.
The agency's approach emphasizes both technical optimization and strategic content development. Their digital PR campaigns generate high-quality backlinks while building brand awareness and credibility. iPullRank's methodology includes comprehensive competitive analysis, technical audits, and strategic content planning that drives sustainable organic growth.
Their integrated approach to SEO and PR creates synergies that amplify results across both channels, building long-term organic visibility while establishing brands as authoritative voices in their markets.
Best for: Brands seeking comprehensive SEO and digital PR strategies
Not for: Companies focused exclusively on paid acquisition Starting model: Integrated SEO/PR from $10K/month ADSS: 73
11. Kalungi
Kalungi specializes in B2B SaaS marketing, making them particularly valuable for Shopify app developers and ecommerce technology companies. Their expertise in product marketing, demand generation, and customer success translates well to B2B companies serving the Shopify ecosystem. Kalungi's systematic approach to marketing operations and lead nurturing drives predictable pipeline growth.
The agency's methodology emphasizes marketing automation, content marketing, and strategic positioning for B2B technology companies. Their work includes comprehensive buyer journey mapping, lead scoring systems, and sales enablement programs. While not traditional ecommerce marketing, Kalungi's expertise serves the growing ecosystem of companies building tools and services for Shopify merchants.
Their B2B focus provides specialized expertise for companies targeting Shopify merchants as customers, understanding both the technical and business challenges unique to this market segment.
Best for: B2B SaaS companies and Shopify app developers
Not for: Direct-to-consumer retail brands Starting model: B2B marketing retainers from $8K/month ADSS: 71
What top agencies actually run for delivery
The highest-performing Shopify marketing agencies have moved beyond campaign-by-campaign execution to systematic growth operations. They're building what we call "AI Growth Systems"—interconnected workflows that adapt to customer behavior, market conditions, and business objectives in real-time.
These systems combine autonomous agents for routine optimization with deterministic workflows for brand-critical decisions. For example, top agencies deploy AI agents that automatically adjust bid strategies based on inventory levels, seasonality, and competitor actions, while maintaining human oversight for creative strategy and brand positioning.
The most sophisticated agencies use unified workspaces that connect ideation, execution, and measurement. Rather than jumping between multiple platforms, their teams operate in environments where discovery and implementation happen simultaneously. This approach reduces the typical 2-3 week lag between strategy development and campaign deployment to hours or days.
What separates exceptional agencies from good ones isn't just their tactical expertise—it's their ability to build adaptive systems that improve performance over time without constant manual intervention. They're investing in AI-powered attribution models, predictive customer lifetime value systems, and automated creative optimization that scales with their clients' growth.
Leading agencies are also implementing advanced attribution modeling and AI-powered customer segmentation to provide more accurate performance measurement and targeting capabilities.
How to choose the right Shopify marketing agency
Your agency selection should align with your specific growth bottlenecks and business maturity. Use this decision framework to identify the best fit:
| Your Primary Need | Agency Type | Key Questions |
|---|---|---|
| Rapid scaling | Performance marketing specialists | Can they handle $100K+ monthly ad spend? Do they have proprietary attribution? |
| Technical optimization | SEO/CRO focused agencies | What's their experience with Shopify Plus? Can they audit technical infrastructure? |
| Brand building | Creative and content agencies | Do they understand ecommerce conversion psychology? Can they measure brand impact? |
| System integration | Full-service or AI-powered agencies | Can they orchestrate multiple channels? Do they provide unified reporting? |
Consider these procurement factors when evaluating agencies:
Team stability: High-performing agencies maintain consistent account teams. Ask about turnover rates and team tenure.
Platform expertise: Shopify-native execution differs significantly from general ecommerce marketing. Verify specific platform certifications and case studies.
Measurement capabilities: Advanced attribution and incrementality testing separate exceptional agencies from competent ones. Request examples of their measurement frameworks.
Scalability: Your chosen agency should handle 3-5x revenue growth without requiring team changes or service restructuring.
The best agencies also demonstrate expertise in Shopify Plus optimization strategies and ecommerce automation workflows that enable sustainable scaling.
Agency pricing and engagement models (2026)
Shopify marketing agency pricing has evolved significantly as performance measurement becomes more sophisticated. Most top-tier agencies now offer hybrid models that combine retainer stability with performance incentives.
Retainer + Performance: The dominant model for established brands. Base retainers cover strategy, team access, and core execution, while performance bonuses reward incremental revenue growth. Typical ranges: $8K-$25K monthly retainer plus 3-8% of incremental revenue.
Pure Performance: Emerging for brands with proven unit economics. Agencies take 10-20% of attributed revenue with minimum guarantees. This model requires sophisticated attribution systems and clear baseline establishment.
Project-Based: Common for technical implementations, audits, or specific campaign launches. Ranges from $15K for comprehensive audits to $100K+ for complete platform migrations or system integrations.
Equity Partnerships: Reserved for exceptional growth opportunities. Top agencies occasionally accept equity in lieu of cash for high-potential brands with strong founding teams.
Budget allocation typically follows the 70/20/10 rule: 70% for media spend and execution, 20% for agency fees, and 10% for tools and technology. Brands spending less than $50K monthly often see better results with specialized agencies rather than full-service firms.
Understanding AI marketing ROI calculations helps brands evaluate different pricing models and expected returns from agency partnerships.
Frequently Asked Questions
What does a Shopify marketing agency do?
Shopify marketing agencies provide specialized expertise in growing ecommerce businesses on the Shopify platform. They handle everything from technical SEO and conversion optimization to paid advertising, email marketing, and customer retention strategies. The best agencies understand Shopify's unique features, app ecosystem, and technical requirements, enabling them to implement solutions that generic marketing agencies cannot. They also provide strategic guidance on customer acquisition, lifetime value optimization, and scaling operations as businesses grow from startup to enterprise levels.
How much do Shopify marketing agencies cost?
Shopify marketing agency costs vary significantly based on services, brand size, and engagement model. Retainer-based partnerships typically range from $5K-$50K monthly, while performance-based models charge 8-20% of attributed revenue. Specialized services like technical audits cost $10K-$25K, while comprehensive rebranding or platform migrations can exceed $100K. Most successful partnerships involve $15K-$30K monthly investments combining strategy, execution, and performance optimization across multiple channels. Enterprise brands often invest $50K+ monthly for comprehensive growth operations and dedicated team access.
What is the best Shopify agency for small businesses?
Small businesses under $2M revenue should prioritize agencies offering comprehensive services at accessible price points rather than enterprise-focused specialists. Agencies like TripleDart and Ignite Visibility provide strong technical foundations and growth strategies for emerging brands with starting retainers around $7K-$10K monthly. However, many small businesses benefit more from Shopify's partner directory, which includes implementation specialists and regional agencies with lower minimum commitments and more hands-on support for foundational setup and optimization needs.
Do I need a Shopify Plus agency?
Shopify Plus requires specialized expertise for advanced features like Flow automation, Launchpad campaign management, and Script Editor customizations. Plus merchants typically benefit from agencies experienced with enterprise-level challenges: complex integrations, multi-store management, wholesale operations, and advanced analytics implementations. Agencies like Metaflow AI, Power Digital, and Ryze AI have proven track records with Plus implementations, while smaller agencies may lack the technical depth for advanced Plus features like headless commerce, custom checkout experiences, and enterprise-grade security requirements.
How do I choose a Shopify marketing agency?
Start by identifying your primary growth bottleneck: acquisition, retention, conversion, or technical optimization. Match this need with agency specializations, then evaluate their Shopify-specific experience through detailed case studies and client references. Request comprehensive proposals including team composition, measurement frameworks, expected timelines, and specific deliverables. Consider cultural fit and communication styles, as successful partnerships require ongoing collaboration and strategic alignment. Finally, verify their technical capabilities through platform certifications, proprietary tools, and examples of their most sophisticated client implementations.
What's the difference between Shopify and Shopify Plus agencies?
Shopify Plus agencies specialize in enterprise-level implementations requiring advanced technical expertise, complex integrations, and scalable growth systems. They understand Plus-specific features like advanced automation, custom checkout experiences, and enterprise security requirements. Regular Shopify agencies focus on standard implementations, basic optimization, and foundational growth strategies suitable for smaller businesses. Plus agencies typically have higher minimum engagements ($15K+ monthly) and dedicated enterprise account teams, while standard Shopify agencies offer more accessible pricing for emerging brands.
Sources
- Shopify Partner Directory
- Official partner ecosystem and agency discovery platform
- Shopify Plus Enterprise Solutions
- Enterprise-level requirements and capabilities overview
- Klaviyo Ecommerce Customer Experience Guide
- Retention marketing and customer experience trends
- Think with Google Ecommerce Insights
- Search and ecommerce marketing trend analysis
- Shopify Commerce Trends Report 2024
- Industry benchmarks and growth patterns
- Facebook Business iOS 14.5 Attribution Guide
- Platform measurement limitations and solutions
- Shopify App Store Analytics
- Marketing technology ecosystem and integration capabilities
- Digital Commerce 360 Agency Rankings
- Industry performance benchmarks and agency evaluations
- Metaflow AI Platform
- AI-powered marketing automation and growth systems
- Ryze AI Performance Marketing
- AI-driven performance marketing and attribution solutions
- Power Digital Marketing Services
- Enterprise digital marketing and ecommerce solutions
- Nogood Growth Marketing
- DTC brand growth marketing and optimization strategies
For broader context, see our roundup of claude skills for marketing, and explore Claude skills for SEO, and Claude Code setup for multiple agency clients for related setup guidance.