Growth Frameworks

What this skill does

Growth Frameworks provides detailed templates and calculators for applying core growth models such as AARRR (Acquisition, Activation, Retention, Referral, Revenue) and ICE scoring for experiments. It helps marketers quantify conversion rates at each funnel stage, identify bottlenecks, and diagnose issues with targeted recommendations. The skill also supports selecting a north star metric through a systematic process to align growth efforts with meaningful user value and business outcomes.

Who it's for

This skill is designed for performance marketers optimizing user funnels, growth leads managing cross-functional teams, and agency strategists crafting data-driven growth roadmaps. It suits those responsible for diagnosing funnel leaks, prioritizing experiments, or establishing actionable north star metrics across SaaS, consumer apps, or marketplaces. Anyone needing a rigorous, metrics-based approach to growth experimentation will find this framework essential.

Key workflows

Practitioners start by calculating conversion rates between funnel stages to pinpoint the leakiest step causing the biggest user drop-off. Next, they diagnose that bottleneck using targeted heuristics—for example, reducing time-to-aha for activation or improving referral mechanics. Then, the ICE scoring template guides ranking experiments by impact, confidence, and ease to prioritize the most promising tests. Finally, the north star metric selection guide helps define a measurable, actionable metric that reflects real user value and correlates with long-term revenue.

Common questions

How do I identify which funnel stage to fix first? Calculate conversion rates across Acquisition, Activation, Retention, Referral, and Revenue stages and address the stage with the lowest conversion or largest user drop. What if my activation rate is low? Look for friction points like unclear aha moments or lengthy onboarding and simplify or clarify those steps. How do I prioritize between multiple growth experiments? Use the ICE scoring template to rank experiments by estimated impact, confidence in the hypothesis, and ease of implementation.

How to use in Metaflow

Attach this skill to tasks requiring precise application of growth frameworks, such as diagnosing funnel performance or prioritizing experiments. When triggered, the agent will provide calculation templates, diagnostic heuristics, and scoring sheets to guide your growth process systematically. Expect concrete guidance on identifying bottlenecks, selecting metrics, and structuring experiments for measurable results. This skill integrates seamlessly with your growth workflows, enabling data-driven decision-making and aligned team efforts.

For broader context, see our roundup of claude skills marketing, and read ultimate guide to Claude marketing skills for related setup guidance.