Complete 30-question interview framework for gathering video requirements before writing a programmatic video script. Questions are organized by category with f
This skill provides a comprehensive 30-question interview framework designed to gather detailed video requirements before creating a programmatic video script. The questions are categorized to cover product details, audience insights, video goals, tone and style preferences, and asset availability. Each question includes follow-up prompts and interpretation guidance to help marketers translate responses into structured video content elements.
By systematically collecting this information, marketers can ensure that video scripts accurately reflect the product’s key features, target audience needs, desired messaging tone, and distribution context. This approach reduces guesswork and accelerates the briefing process for video production, driving more relevant and effective marketing videos.
This skill is ideal for performance marketers and growth leads who need to quickly and precisely define video creative briefs before engaging with video production teams. SEO/PPC operators and agency strategists working on programmatic video campaigns will also benefit by standardizing how video requirements are gathered to better align messaging with audience segments and platform constraints. It suits scenarios where multiple stakeholders contribute inputs and clarity is essential to avoid rework or misaligned creative.
Practitioners start by interviewing stakeholders using the framework’s product and audience questions to capture what the video should communicate and who it targets. Next, they use the video goals category to define video type, length, distribution channels, and call-to-action, which informs pacing and scene structure. Tone and style questions then guide narration choices and animation speed to match brand voice and reference examples. Finally, asset-related questions verify the availability and format of logos, screenshots, and brand colors, ensuring visuals can be incorporated effectively.
Throughout, interpretation notes help translate raw answers into prioritized features, pain points, and stylistic decisions that feed directly into scriptwriting and production briefs.
How detailed should answers be for technical product questions? Answers should be concise but specific enough to identify unique features and relevant user problems that the video can address. Can this framework be adapted for non-video content? While designed for video scripts, many questions about audience and messaging can inform other content formats with adjustments. What if some stakeholders don’t know the audience’s technical level? Use best available assumptions but flag uncertainty so script tone can be tested or revised later.
Attach this skill to a Metaflow agent task when preparing to script or brief programmatic video projects. The agent will guide users through the structured interview, capturing responses and interpreting them into actionable video requirements. Expect clear, categorized outputs that help streamline creative decisions and handoffs with video producers. This skill integrates smoothly with other Metaflow capabilities for content generation and project management, enabling a cohesive workflow around video marketing assets.
For broader context, see our roundup of claude marketing skills, and read ultimate guide to Claude marketing skills for related setup guidance.