A comprehensive launch checklist organized by function and time horizon. Copy this into your project management tool (Linear, Jira, Notion, etc.) and assign an
The Launch Checklist skill provides a detailed, time-phased framework to manage product launches across functions and timelines. It breaks down key activities from strategic alignment 30 days before launch through to launch day execution, ensuring each task is assigned, tracked, and completed with clear binary status. This checklist helps coordinate engineering, product, marketing, sales, legal, and support teams, minimizing launch risks and aligning around measurable success criteria.
This skill is designed for growth leads managing complex product releases who need a structured process to synchronize cross-functional teams. It also suits performance marketers and agency strategists responsible for timed marketing campaigns tied to feature rollouts, ensuring launch readiness on all fronts. Product managers overseeing launch planning will find it essential for tracking dependencies and enforcing go/no-go decision discipline.
Practitioners start by assigning launch tiers, defining success metrics, and confirming pricing and positioning during the T-30 to T-14 phase. Next, the T-14 to T-7 stage focuses on build completion, feature flag setup, internal dogfooding, and marketing collateral drafting. Between T-7 and T-2, teams conduct thorough reviews including readiness meetings, rollback testing, and stakeholder approvals. Finally, on launch day, coordinated execution covers feature flag activation, publishing announcements, monitoring live systems, and ensuring support coverage.
How do I handle partial completion of checklist items? Only fully completed tasks count as done; “almost done” items must be resolved before launch. Can this checklist accommodate different launch tiers? Yes, the checklist adapts with tier-specific steps, such as press outreach limited to Tier 1 launches. What if a go/no-go condition triggers a delay? The checklist documents launch blockers and conditions explicitly, requiring a formal decision and communication before proceeding.
Attach the Launch Checklist skill to your Metaflow agent task when preparing a product or campaign launch to automate structured readiness tracking. Expect the agent to guide you through assigning owners, setting due dates, and verifying completion of critical launch activities across teams. This skill integrates seamlessly with project management workflows, helping surface risks and support timely decisions. You can then build on this foundation by...
For broader context, see our roundup of claude skills for marketing, and read Claude Code workflows for marketing agencies for related setup guidance.