A reference catalog of common product metrics organized by category. Each entry includes a definition, formula, and notes on interpretation and common mistakes.
The Metrics Catalog provides a detailed reference of common product and growth metrics organized by category. Each entry clearly defines the metric, supplies its calculation formula, and offers guidance on interpretation and common pitfalls. This skill helps marketers and analysts avoid misreading data by grounding their measurement in proven definitions and contextual notes.
It covers acquisition, activation, engagement, and retention metrics, offering concrete benchmarks and trade-offs such as evaluating Customer Acquisition Cost (CAC) against Lifetime Value (LTV) or interpreting DAU/MAU ratios for user stickiness. The catalog supports more rigorous decision-making by standardizing metric understanding across teams.
This skill is designed for growth leads who need consistent metrics to align cross-functional teams on performance goals. It also benefits SEO and PPC operators tracking acquisition efficiency and channel mix, helping them segment CAC or organic versus paid splits accurately. Agency strategists working on product-led growth campaigns can rely on these definitions to set activation and retention targets that connect directly to long-term business health.
In each case, users are seeking clarity on what to measure and how to interpret those numbers to optimize funnel health and budget allocation.
Practitioners begin by identifying the key funnel stage or objective they want to measure, such as acquisition cost, activation rate, or retention. Next, they reference the catalog to apply the correct formula and contextual notes, for example, segmenting CAC by paid channels or defining a precise activation event beyond generic login.
After calculating metrics, users compare results against established benchmarks or internal targets provided in the catalog to assess performance. Finally, they troubleshoot anomalies by revisiting notes on common mistakes or trade-offs, like understanding that longer session durations don’t always mean better engagement.
How should CAC be segmented for better insight? It should be broken down by acquisition channel since blended CAC can mask large differences, such as paid search costing 10 times more than organic.
What defines a valid activation event? Activation must represent the first meaningful user experience likely to predict retention, not just a simple login.
Is a higher session duration always positive? No, longer sessions can indicate friction or confusion rather than engagement, so it should be analyzed alongside task completion rates.
Attach the Metrics Catalog skill to any Metaflow agent task that involves product analytics or funnel optimization to access standardized metric definitions and formulas. Expect to see clear guidance on calculating and interpreting KPIs across acquisition, engagement, and retention stages. This foundation helps ensure your data-driven decisions rest on consistent, validated metrics so you can focus on strategic growth and optimization.
For broader context, see our roundup of claude skills marketing, and read Claude Code workflows for marketing agencies for related setup guidance.