Surveys And More

What this skill does

This skill enables you to deploy and manage a variety of user feedback mechanisms and web analytics within your digital properties using PostHog. It supports multiple survey formats, including popover widgets, custom UI via API, persistent feedback buttons, and externally hosted surveys. You can configure detailed targeting rules like URL matching, device filtering, and event-based triggers to control when and to whom surveys appear. Additionally, it provides robust web analytics with automatic event capturing for pageviews, clicks, and user engagement signals like rage clicks and session duration, alongside UTM parameter tracking and error monitoring.

Who it's for

This skill is designed for growth leads and performance marketers who need to gather actionable user feedback alongside behavioral analytics to optimize conversion funnels. SEO and PPC operators can leverage the detailed traffic and campaign source tracking to measure campaign effectiveness and identify drop-off points. Agency strategists managing multiple client campaigns will find value in the flexible survey targeting and analytics dashboards to tailor insights and recommendations per client context.

Key workflows

Practitioners typically start by defining survey goals and selecting appropriate survey types—popover for lightweight feedback or API for fully custom UI experiences. Next, they configure display conditions based on URLs, user properties, or events to target relevant segments precisely. Once surveys are live, responses are collected and correlated with web analytics data, such as session duration and bounce rates, to understand user sentiment in context. Finally, the skill’s error tracking and session replay features help diagnose usability issues or friction points that may impact survey completion or overall user experience.

Common questions

Can surveys be repeated for the same user? Yes, surveys can be configured to repeat based on event triggers or scheduled intervals, with partial responses tracked uniquely. How are survey responses linked to user behavior data? PostHog automatically associates survey responses with user sessions and events for comprehensive analysis. Does web analytics require extra setup beyond the SDK? No, core web analytics events like pageviews and clicks are autocaptured once the PostHog JavaScript SDK is installed.

How to use in Metaflow

Attach this skill to a Metaflow agent task to integrate survey deployment and web analytics data collection seamlessly within your workflows. Expect the agent to handle survey targeting logic, capture user responses, and enrich session data automatically. This setup enables continuous user feedback loops and behavioral insights that inform optimization decisions across your marketing channels. You can then build on these capabilities to automate reporting and trigger follow-up actions based on survey results and analytics —

For broader context, see our roundup of claude marketing skills, and read Claude Code reporting workflows for marketing agencies for related setup guidance.