Tool Specific Workflows

What this skill does

This skill provides detailed, step-by-step workflows for conducting tri-surface keyword research using specific SEO tools like Semrush, Google Search Console combined with free tools, and manual audits via ChatGPT Search and Perplexity. Each workflow guides you through collecting and scoring keywords across organic search, answer engine optimization (AEO), and generative AI search (GEO) surfaces. The outputs include refined keyword lists segmented by intent, volume, SERP features, and competitor gaps, enabling targeted content and campaign strategies.

Who it's for

This skill is designed for SEO specialists focused on comprehensive keyword research, growth leads aiming to uncover multi-channel traffic opportunities, and agency strategists managing both paid and organic search campaigns. It suits practitioners who need to integrate paid tool data with free resources for clients or internal teams operating with varied budgets. It also supports marketers responsible for optimizing for emerging AI-driven search features alongside traditional SEO metrics.

Key workflows

Start by performing seed keyword expansion using Semrush’s Keyword Magic Tool or Google Search Console data, applying filters like volume, keyword difficulty, and intent to build a foundational list. Next, identify competitor keyword gaps with tools like Semrush’s Keyword Gap or manually analyze impression data in GSC to uncover missed opportunities. Then, conduct SERP feature analysis by filtering for featured snippets and AI overview elements to classify keywords for AEO and GEO surfaces. Finally, perform regular manual audits in ChatGPT Search and Perplexity to validate GEO scoring, track citation dynamics, and adjust your tri-surface keyword scoring accordingly.

Common questions

How do I validate intent classifications from Semrush? Spot-check 10-15% of keywords against live SERPs to confirm or override auto-intent labels. Can I perform tri-surface research without paid tools? Yes; combining Google Search Console with free tools like Google Autocomplete and AlsoAsked.com can effectively replace paid workflows. How often should I update GEO scores? Monthly audits on priority keywords and quarterly re-evaluations for your top 100 keywords ensure up-to-date insights.

How to use in Metaflow

Attach this skill to a Metaflow agent task when you need to generate or refine tri-surface keyword lists using specific tools or manual audits. The agent will guide the task through structured workflows aligned with the chosen platform, delivering detailed keyword data and scoring outputs ready for strategic decisions. Expect clear, actionable keyword insights to feed into your broader marketing pipeline. This skill integrates seamlessly with related SEO and content planning tasks, providing a solid foundation for optimization efforts.

For broader context, see our roundup of claude skills for marketing, and read Claude skills for SEO for related setup guidance.