When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
Analytics Tracking focuses on setting up, improving, and auditing event and conversion tracking to generate data that informs marketing and product decisions. It covers configuring analytics tools like GA4 or Google Tag Manager, designing event naming conventions, and ensuring consistent properties for accurate measurement of user behavior and campaign performance.
This skill helps practitioners map business goals to technical implementation, creating tracking plans that capture key actions such as signups, purchases, and engagement events. It also addresses the setup of conversions, custom dimensions, and integration with advertising platforms for comprehensive measurement.
This skill is essential for performance marketers managing multi-channel campaigns who need reliable conversion data to optimize spend. Growth leads looking to establish or refine analytics infrastructure to connect user behavior with product funnels will benefit from its structured approach. SEO and PPC operators who want to implement or audit UTM parameters, event tracking, and conversion pixels also find this skill valuable for improving attribution accuracy.
Agencies supporting clients in tracking setup and measurement audits will rely on this skill to ensure consistent data collection across platforms and campaigns.
First, practitioners conduct an initial assessment to understand the business context, existing tracking setup, and technical environment, including compliance requirements. Next, they create or refine a tracking plan specifying event names, categories, triggers, and properties tailored to the marketing site, product, or e-commerce use cases.
Then, event naming conventions are established—typically using lowercase, underscore-separated object-action formats—to maintain consistency and clarity. Finally, the skill guides setting up the events and conversions in analytics tools like GA4 or Google Tag Manager, including configuring enhanced measurement, custom events, and conversion counting, followed by testing and documentation for ongoing maintenance.
How do I decide which events to track? Focus on key user interactions that align with business goals, such as signups, purchases, and critical engagement steps. Can I reuse GA4 predefined events? Yes, using recommended Google events improves reporting compatibility and reduces custom setup. What’s the best way to handle UTM parameters? Apply consistent naming conventions and capture them as campaign properties to ensure accurate channel attribution.
Attach this skill to tasks that involve setting up or auditing analytics tracking, such as configuring GA4 properties, creating event schemas, or reviewing conversion setups. When applied, expect guidance on mapping business objectives to measurement plans, event naming best practices, and platform-specific configuration steps. This skill supports integrating tracking plans directly into workflow tasks to streamline implementation and verification processes.
For broader context, see our roundup of claude skills marketing, and read Claude Code reporting workflows for marketing agencies for related setup guidance.