B2B content marketing - thought leadership, SEO, LinkedIn, blog posts, case studies, and video scripts. Use when creating content strategy, writing posts, or building demand gen assets."
Content Marketing equips B2B marketers with practical frameworks and tactics to create demand generation and thought leadership assets. It covers developing content strategies based on defined pillars and calendars, optimizing LinkedIn posts with a proven hook-story-lesson formula, writing SEO-focused blog posts, crafting data-driven case studies, and producing video scripts with attention-grabbing hooks. The skill also emphasizes repurposing long-form content into multiple formats to maximize reach and engagement.
This skill is designed for growth leads who need to build scalable content strategies that align with GTM goals, performance marketers focused on SEO and engagement metrics, and agency strategists managing B2B clients’ thought leadership and demand generation programs. It suits professionals responsible for driving consistent content output across LinkedIn, blogs, and mid-funnel assets like case studies and whitepapers.
Practitioners start by defining 3–5 content pillars that represent core thematic areas, ensuring all content aligns with these strategic themes. Next, they build a content calendar scheduling regular LinkedIn posts and blog articles, balancing low-effort top-of-funnel formats with medium-effort mid-funnel pieces like case studies. When creating LinkedIn posts, they apply the hook-story-lesson-CTA structure to maximize engagement and use best practices such as posting 3–5 times weekly during optimal hours. For blog posts, they follow an SEO checklist that includes placing the primary keyword in the title, URL, headings, and early content, aiming for 1,500–2,500 words. Finally, they repurpose long-form content into shorter snippets for various channels to extend content lifespan and reach.
How often should I post on LinkedIn? Aim for 3 to 5 posts per week during Tuesday to Thursday mornings or early afternoons for best engagement. What metrics indicate a successful case study? Look for quantified results such as percentage improvements or revenue impact rather than vague claims. How long should a blog post be for SEO? Target between 1,500 and 2,500 words, ensuring thorough coverage of the topic with keyword placement in key locations.
Attach the Content Marketing skill to tasks focused on content creation, strategy development, or demand generation asset production. Expect Metaflow agents to guide you through setting content pillars, drafting optimized LinkedIn posts and blog articles, and structuring case studies with measurable impact. This skill helps maintain consistent quality and alignment across formats while supporting effective repurposing strategies. You can combine it with related skills to cover additional channels or analytics workflows.
For broader context, see our roundup of claude skills marketing, and read common Claude Code content mistakes for related setup guidance.