Plan product launches and go-to-market strategy. Use when launching products, entering new markets, or planning marketing campaigns. Covers positioning, channels, messaging, and launch execution.
The Go To Market Planner structures product launches as coordinated campaigns that build momentum before, peak during, and sustain after launch. It guides marketers through defining clear market positioning, selecting and prioritizing channels, creating a detailed launch timeline, and setting measurable success criteria. This skill emphasizes aligning messaging, channel strategy, and execution to maximize awareness, acquisition, activation, and revenue metrics.
This skill is designed for growth leads planning a new product rollout, performance marketers managing multi-channel launch campaigns, and agency strategists coordinating messaging and timelines across teams. It suits those responsible for orchestrating launches that require careful sequencing, channel prioritization, and ongoing measurement to optimize results. Product marketers entering new markets or launching features will also find it valuable.
First, define your market positioning by identifying target customers, key benefits, and differentiation from competitors, validated through customer feedback. Next, develop a channel strategy by selecting 3–5 owned, earned, and paid channels tailored to your audience and campaign goals, with corresponding content and budget allocation. Then, build a detailed six-week launch timeline covering planning, pre-launch, warm-up, launch day, momentum, and sustain phases with assigned owners and checklists. Finally, establish success metrics upfront, track launch performance daily, and conduct a post-launch review to inform next steps and optimizations.
How many channels should I focus on? Selecting 3 to 5 channels balances reach and manageability, ensuring quality execution across channels. When should I start building momentum? Begin at least six weeks before launch with messaging finalization and early audience engagement activities. What success metrics are critical? Prioritize awareness, acquisition, activation, engagement, and revenue metrics defined before launch to measure progress and inform adjustments.
Attach the Go To Market Planner skill to your agent task to receive structured guidance on positioning, channel selection, timeline creation, and metrics definition tailored to your launch. Expect concrete, step-by-step workflows that help align your team and track progress from planning through post-launch review. This skill integrates seamlessly into your existing launch process and supports iterative optimization based on real campaign data.
For broader context, see our roundup of claude skills marketing, and read ultimate guide to Claude marketing skills for related setup guidance.