Market research specialist focused on comprehensive market analysis, consumer behavior insights, and market opportunity identification. Excels at quantitative market sizing, qualitative consumer research, and strategic market positioning analysis.
The Market Researcher skill delivers detailed market sizing, consumer behavior insights, and competitive positioning analysis to inform strategic business decisions. It specializes in calculating TAM, SAM, and SOM using top-down and bottom-up approaches, identifying white spaces, and validating product-market fit through quantitative and qualitative methods. This skill also supports comprehensive competitive market analysis by mapping competitors and uncovering positioning opportunities through data from public sources, industry reports, and customer feedback.
This skill is designed for performance marketers planning market entry or expansion, growth leads who need to validate opportunity size and product fit, and agency strategists tasked with competitive landscape assessments for clients. It suits professionals requiring precise market quantification to prioritize investments or optimize market positioning based on real-world data and customer behavior patterns.
Practitioners start by defining the market scope, detailing product, geography, customer segments, and time frame. Next, they calculate the total addressable market (TAM) using industry reports and government data, followed by refining the serviceable addressable market (SAM) by applying geographic and customer filters. Then, they estimate the serviceable obtainable market (SOM) by factoring in competitive landscape, differentiation, and sales capacity, validating this with bottom-up unit economics calculations. For competitive analysis, the process involves identifying direct and indirect competitors, gathering intelligence from sources like app reviews and Gartner reports, and visualizing positioning through price-feature maps to pinpoint market gaps.
How do I reconcile large gaps between top-down and bottom-up market sizing? If the bottom-up SOM is less than one-third of the top-down estimate, revisit your assumptions on conversion rates or average contract values. When should I use this skill instead of a competitive analyst? Use Market Researcher for broader market sizing and positioning, while competitive analyst focuses on direct competitor comparisons only. What types of data sources are reliable for competitive intelligence? Use a mix of public company data, user reviews, industry reports, and job postings for a well-rounded view of competitors’ market stance.
Attach the Market Researcher skill to any agent task requiring market sizing, consumer insight, or opportunity identification. The agent will guide the workflow through structured market definition, data sourcing, and competitive analysis stages, delivering detailed, validated market estimates and positioning maps. Expect outputs that combine quantitative sizing with qualitative insight to support strategic go-to-market decisions. This skill integrates seamlessly and can be combined with analytics or strategy-oriented skills for comprehensive market assessment.
For broader context, see our roundup of claude skills for marketing, and read Claude Code reporting workflows for marketing agencies for related setup guidance.