When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
The SEO Audit skill identifies technical, on-page, and content-related SEO issues affecting a website’s organic search performance. It systematically reviews crawlability, indexation, site speed, mobile-friendliness, security, URL structure, and content optimization to reveal barriers to ranking and user experience. The skill delivers actionable recommendations based on established SEO metrics such as Core Web Vitals, canonicalization accuracy, meta tag quality, and internal linking effectiveness.
It supports diagnosing why a site might not be ranking well by analyzing real data from tools like Search Console and PageSpeed Insights, combined with manual checks for duplicate titles, thin content, and crawl errors. This comprehensive view helps prioritize fixes that improve visibility and organic traffic.
This skill is designed for performance marketers managing SEO campaigns who need to diagnose and fix site-level SEO problems. Growth leads overseeing multi-channel strategies use it to ensure technical SEO health aligns with broader acquisition goals. SEO specialists and agency strategists conducting audits for clients or internal projects rely on it to deliver thorough, prioritized recommendations that cover both technical and on-page factors.
It suits scenarios ranging from diagnosing sudden ranking drops to preparing for site migrations or launching new content verticals needing SEO validation.
First, the practitioner gathers site context and business goals including target keywords and known issues, establishing the audit’s scope and priorities. Next, a technical SEO audit checks crawlability through robots.txt, sitemap integrity, indexation status, canonical tags, mobile-friendliness, site speed metrics like LCP and CLS, and security protocols such as HTTPS enforcement.
Following that, the on-page audit evaluates meta titles, descriptions, heading structures, keyword targeting, and internal linking, identifying duplicates, missing tags, or keyword cannibalization. Finally, content quality and E-E-A-T signals are assessed, focusing on content depth, authoritativeness, and user engagement metrics to ensure the site meets search intent and trustworthiness standards.
How do I know if my site has crawlability issues? Checking robots.txt and sitemap configuration alongside Search Console coverage reports highlights blocked or unindexed pages. Can this audit identify keyword cannibalization? Yes, by comparing title tags, URLs, and content focus across pages, it reveals competing targets. What page speed metrics matter most? Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint below 200ms, and Cumulative Layout Shift under 0.1 are critical Core Web Vitals benchmarks.
Attach the SEO Audit skill to a Metaflow agent task when you want a detailed site review focused on organic search performance. Provide relevant site context and access details upfront to streamline the audit process. The agent will produce a structured analysis covering technical SEO, on-page elements, and content quality, helping you prioritize next steps for improving rankings and traffic. This workflow integrates smoothly with your existing SEO toolset and reporting routines to enhance decision-making around site optimizations.
For broader context, see our roundup of marketing skills claude, and read Claude skills for SEO for related setup guidance.