SEO & GEO (Generative Engine Optimization) for websites. Analyze keywords, generate schema markup, optimize for AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude) and traditional search (Google, Bing). Use when user wants to improve search visibility.
SEO & GEO (Generative Engine Optimization) enhances website visibility across both traditional search engines like Google and Bing, and emerging AI search engines such as ChatGPT, Perplexity, Gemini, Copilot, and Claude. It combines classic SEO best practices—meta tags, sitemaps, keyword research—with AI-specific tactics like authoritative citations, statistics inclusion, and schema markup to improve how AI engines cite and surface your content. This dual approach addresses the shift from traditional ranking to AI-driven source citation, aiming to increase organic reach and AI search visibility by measurable percentages (e.g., +40% from citations, +37% from stats).
This skill is ideal for performance marketers seeking to optimize campaigns with up-to-date search visibility strategies that include AI engines. Growth leads planning content strategies for competitive niches will benefit from the integrated keyword research and schema generation workflows. SEO specialists and agency strategists responsible for both on-site optimization and emerging AI search trends can leverage this skill to bridge traditional SEO and generative engine optimization, ensuring clients rank well and are cited by next-generation AI tools.
The process starts with a comprehensive website audit to assess existing SEO status, checking technical elements like meta tags, robots.txt, sitemap structure, and AI bot access permissions. Next, keyword research involves analyzing volume, difficulty, and competitor strategies while identifying international keyword conflicts. GEO optimization applies targeted methods such as adding authoritative citations, statistics, and FAQPage schema to boost AI visibility, focusing on content structure and readability. Finally, traditional SEO tasks optimize meta tags, schema types, page speed, and mobile-friendliness, followed by validation steps using tools like Google Rich Results Test and indexing checks to monitor ongoing performance.
How do AI search engines differ from traditional ones? AI engines do not rank pages by position but cite authoritative sources, making citation optimization critical. What types of schema markup provide the biggest visibility gains? FAQPage schema can increase AI visibility by up to 40%, with additional boosts from WebPage and Article schemas. How important is robots.txt for AI search? Ensuring AI bots like GPTBot and PerplexityBot are allowed in robots.txt is essential for crawlability and citation eligibility.
Attach the SEO & GEO skill to your Metaflow agent task by specifying the target URL and desired keywords for analysis and optimization. The skill will run audits, perform keyword research, generate schema markup, and recommend improvements tailored to both traditional and AI search engines. Expect a structured optimization report that guides next steps and helps monitor SEO and AI visibility progress over time. We recommend pairing this skill with content creation and monitoring agents to maximize impact on search and AI citation performance.
For broader context, see our roundup of claude skills for marketing, and read Claude skills for SEO for related setup guidance.