The FTC requires that affiliate marketers clearly disclose their \"material connection\" to the products they promote. If you earn money from recommending a produ
The Ftc Compliance skill ensures affiliate marketers meet the Federal Trade Commission’s disclosure requirements by providing clear, conspicuous language templates and placement guidelines for affiliate disclosures. It helps marketers integrate compliant affiliate disclaimers across blogs, social media, emails, landing pages, and videos, reducing legal risk and maintaining audience trust through transparent communication.
This skill guides users to disclose their material connection before the first affiliate link in each content format, emphasizing plain language and visibility. It addresses common pitfalls like burying disclosures too far down a page or relying solely on hashtags, helping marketers avoid costly compliance mistakes.
This skill is designed for performance marketers managing affiliate partnerships who need to maintain regulatory compliance while optimizing conversion rates. Growth leads and agency strategists responsible for cross-channel campaigns involving affiliate content will also benefit from structured disclosure practices. Additionally, SEO and PPC operators embedding affiliate links within content or ads can use this skill to ensure disclaimers meet FTC clarity and placement standards.
First, identify all content types containing affiliate links—blogs, social posts, landing pages, emails, or videos—and select the appropriate disclosure text length based on the platform. Next, insert the disclosure in a clearly visible position, such as at the top of blog posts before the first affiliate link or within the main body of social media posts. Then, verify that the language is plain and straightforward, avoiding vague phrases or buried hashtags. Finally, review each content piece individually rather than relying on a site-wide disclosure page, ensuring every affiliate link is preceded by a clear disclosure.
How visible does the disclosure need to be? It must be clear and conspicuous, typically above the fold or before any affiliate link, so users see it without scrolling or searching. Can I use just a hashtag like #ad for compliance? Hashtags alone are often insufficient; the disclosure should be part of the main text and easy to understand. Is a single site-wide affiliate disclosure enough? No, each content piece with affiliate links requires its own disclosure to meet FTC guidelines.
Attach the Ftc Compliance skill to tasks involving affiliate content creation or review to automatically recommend proper disclosure language and placement based on content type. You can expect the skill to flag missing or insufficient disclosures and provide actionable guidance for compliant text insertion. This streamlines compliance checks across campaigns and content formats, ensuring that every affiliate link is properly disclosed before publishing. For more details on integrating this skill with your workflows, see...
For broader context, see our roundup of claude marketing skills, and read common Claude Code content mistakes for related setup guidance.