Display ad copy template for paid ads
Name the hook, the proof, and the CTA — so the banner earns the click, not the scroll.
- Google Ads
- Meta Ads
- Notion
- Google Sheets
Draft display ad copy for our CRM retargeting campaign.
- Pulled the offerCRM for VP RevOps, onboarding fix
- Named the hook"12 hires. 4-week onboarding. 38% attrition."
- Named the proof"Peer cut onboarding to 2 weeks, attrition to 12%"
- Named the CTA"Start the 2-week fix"
The banner named the hook ("12 hires. 4-week onboarding. 38% attrition."), the proof ("Peer cut onboarding to 2 weeks, attrition to 12%"), and the CTA ("Start the 2-week fix"). The banner earned a 1.8% CTR, up from 0.4% on the prior logo-led copy. The template earned the click because it named the hook, not wrote the banner.
A display ad copy template is the draft that earns the click. It fixes the hook, the proof, and the CTA — so the banner reads as a nudge, not a notice. A paid lead who writes the banner earns the scroll; a display ad copy template that names the hook and the proof earns the click and the conversion.
What is a display ad copy template?
A reusable draft shape for the banner — the hook, the proof, the CTA — that earns the click and the conversion. The template fixes the shape so the banner reads as a nudge, not a notice.
Build the banner
- Hook named — the one line that earns the scroll
- Proof named — the one signal the prospect trusts
- CTA named — the one action the prospect takes
Ship the copy
- Name the hook, do not write the banner
- One proof per hook, not five
- End with the CTA, not the logo
What hook does a display ad copy template name?
The one line that earns the scroll — the pain, the benefit, the question — that earns the click. The hook is the part that earns the click, because a paid lead who writes the banner earns the scroll; a paid lead who names the hook earns the click.
What proof does a display ad copy template name?
The one signal the prospect trusts — the metric, the case study, the quote — that earns the click. The proof is the part that earns the click, because a hook without the proof earns the scroll and loses the click; a hook with the proof earns the conversion.
What CTA does a display ad copy template name?
The one action the prospect takes — the try, the see, the start — that earns the conversion. The CTA is the part that earns the conversion, because a hook without the CTA earns the click and loses the conversion; a hook with the CTA earns the ROAS.
How the display ad copy template fits your stack
The agent reads your offer and the audience, drafts the hook, the proof, and the CTA, and ships the banner. It pairs with the google responsive display image pack and the ad copy optimization templates.
- Google Ads
- Meta Ads
- Notion
- Google Sheets
Who uses this display ad copy template
- Paid leads
- Name the hook, do not write the banner.
- Designers
- One proof per hook, not five.
- Founders
- End with the CTA, not the logo.
How to run this display ad copy template in Metaflow
Pull the offer
The hook, the proof, the CTA.
Name the hook
Agent names the one line.
Name the proof
The one signal the prospect trusts.
Name the CTA
The one action the prospect takes.
What you provide
- Offer
- Audience
- Proof library
What you get back
- Banner copy
- Hook named
- Proof named
- CTA named
Why use this display ad copy template?
Names the hook, does not write the banner
One proof per hook, not five
Ends with the CTA, not the logo
Pairs with the responsive display and ad copy templates
Display ad copy template FAQs
How do you write display ad copy?
Name the one hook, the one proof, and the one CTA. The banner reads as a nudge, not a notice, which is why it earns the click, not the scroll.
What is display ad copy?
The draft that earns the click — the hook, the proof, the CTA. A paid lead who writes the banner earns the scroll; a paid lead who names the hook and the proof earns the click and the conversion.
How long should display ad copy be?
Short enough to earn the scroll — 3-5 words for the hook, 5-8 for the proof, 2-3 for the CTA. A banner that writes the paragraph earns the scroll; a banner that names the three earns the click.
What makes display ad copy convert?
A hook that earns the scroll, a proof that earns the click, and a CTA that earns the conversion. The banner that writes earns the scroll; the banner that names the hook earns the click.
Similar Google Ads and Meta Ads templates
Key takeaways
- Names the hook, does not write the banner
- One proof per hook, not five
- Ends with the CTA, not the logo