Paid acquisition

Google Ads templates for audits, ad copy, and reporting

Forty-six paid acquisition workflows across Google Ads, Meta, and LinkedIn — with approval gates before anything changes.

Every Paid acquisition template in the catalog

46 templates ship with every workspace. Search by job — audit, brief, sequence, report.

Google Ads templates, explained

These Google Ads templates run the work that repeats every week: the account audit, the negative keyword sweep, the responsive search ad rewrite, the client report. Each is an agent workflow scoped to your account structure and spend thresholds, and every change waits for your approval.

What are Google Ads templates?

They are pre-scoped workflows for the recurring jobs in a search account — auditing structure, mining search terms, rewriting assets, pacing budget, and reporting results. The template fixes the method and the thresholds so two people running it on the same account reach the same conclusions.

Which Meta Ads templates matter most?

Creative is the lever on Meta, so the Meta Ads templates that earn their keep are the creative brief, the creative testing matrix, and the account audit that catches fatigue and signal loss. Structure changes matter far less than a steady supply of tested concepts.

What should a PPC audit template check?

Conversion tracking first, because every other number depends on it. Then account and ad group structure, search term waste, asset coverage, audience overlap, budget pacing, and the landing page path. Our PPC templates run those as ordered checkpoints and rank findings by the spend at risk.

How does a PPC report template save reporting time?

A PPC report template does the assembly and the narrative: pulling the period numbers, comparing them to the prior period and to plan, then writing what changed, why, and what happens next. You edit a draft instead of building a deck from a blank slide.

Can these Google Ads templates change bids and budgets?

Only inside limits you set, and only after you approve. The default posture for every paid template is propose-then-approve: the agent shows the diff, the reasoning, and the expected impact, and you decide whether it ships.

Google Ads templates FAQs

What is a PPC report?

A PPC report explains what your paid spend produced over a period — spend, conversions, cost per acquisition, and return — plus the reasons behind the movement and the actions queued next. The useful part is the interpretation, which is exactly the part a template can draft for you.

What is the 70/20/10 rule for marketing budget?

It splits budget across proven channels (70%), promising bets being scaled (20%), and genuine experiments (10%). The budget allocation template applies that shape to your actual channel efficiency rather than to a rule of thumb, so proven spend is defined by marginal return instead of habit.

How often should you audit a Google Ads account?

Run a full audit quarterly and a light search-term and pacing check weekly. Because the audit template automates the data gathering, the weekly pass costs minutes, which is what makes waste visible before it compounds.

Do these templates work for Microsoft Ads and LinkedIn?

The audit, structure, copy, and reporting logic transfers to any search or social platform, and the catalog includes LinkedIn-specific audit and creative templates. Platform-specific checks like RSA asset counts naturally apply only where the ad format exists.