Forty prospecting workflows — ICP definition, account research, first-touch drafts, multi-touch cadences, and call scripts.
Each of these has its own page — what it does, how to run it, and what comes back.
40 templates ship with every workspace. Search by job — audit, brief, sequence, report.
Most cold email templates hand you a fill-in-the-blank paragraph and leave the hard part — knowing why this account should care right now — to you. These cold email templates invert that: the agent researches the account and your positioning first, then drafts the message that fits what it found.
Here a cold email template is the reasoning behind a good email rather than its wording: which trigger justifies the outreach, which value claim maps to that trigger, what the single ask is, and what to avoid. The wording is generated per prospect, which is why the output does not read like a mail merge.
One relevant observation about the account, one specific claim about the outcome you produce, and one low-friction ask. Anything else — company boilerplate, feature lists, two questions instead of one — reduces reply rate. The draft templates enforce that shape.
The research templates run before the writing ones. Account and prospect research pulls the public signals worth referencing, the ICP template decides whether the account qualifies at all, and only then does the draft template write. Sequencing it that way is what stops generic sends.
A cold call script template for the opener, objection paths, and discovery questions; LinkedIn connection notes and follow-up messages for social touches; and a multi-touch sequence template that arranges email, call, and social into one cadence with defined exit criteria.
Four to six touches over two to three weeks, each adding a new angle rather than repeating the ask, and closing with a breakup email that makes not replying easy. The follow-up sequence template generates the whole arc at once so touch three is not written under pressure.
Yes, but only at low volume with high relevance. Inbox providers now filter aggressively on engagement, so the winning pattern is fewer, better-researched sends to accounts that actually fit — which is why these templates put research before drafting.
A common heuristic for effort allocation: roughly 30% of the outcome comes from the list, 30% from the subject line and opener, and the rest from the offer and timing. Read it as a reminder that targeting and framing outrank clever copy, not as a precise formula.
Do not open with your company, do not stack multiple asks, do not use merge fields as a substitute for research, and do not send to accounts that fail your ICP criteria. The ICP template exists so that last decision happens before anyone writes.
Mid-morning in the recipient timezone, Tuesday through Thursday, tends to perform best — but the effect is small next to relevance and list quality. Optimize the account fit and the trigger before tuning send time.