Prospect list template for outbound
Name the ICP, the source, and the filter — so the list earns the reply, not the bounce.
- Apollo
- Salesforce
- Notion
- Google Docs
Build a prospect list of 50 VP RevOps at Series B SaaS.
- Pulled the ICPVP RevOps, Series B SaaS, 50-200 reps
- Named the sourceApollo for the list, LinkedIn for the signal
- Named the filterSeries B raise in last 90 days, 12+ RevOps hires planned
- Shipped the list50 prospects, ready to email
The list named the ICP (VP RevOps, Series B), the source (Apollo, LinkedIn), and the filter (Series B in 90 days, 12+ hires). The list earned a 9% reply rate, up from 2% on the prior bought list. The template earned the reply because it named the ICP, not bought the list.
A prospect list template is the shape that earns the list the reply. It fixes the ICP, the source, and the filter — so the list reads as a system, not a dump. An SDR who buys a list earns the bounce; a prospect list template that names the ICP and the source earns the reply and the meeting.
What is a prospect list template?
A reusable build shape for the list — the ICP, the source, the filter — that earns the reply and the meeting. The template fixes the shape so the list reads as a system, not a dump.
Build the list
- ICP named — the one buyer the list targets
- Source named — the one place the prospects live
- Filter named — the one rule that earns the prospect
Ship the list
- Name the ICP, do not buy the list
- One source per ICP, not five
- One filter per list, not three
What ICP does a prospect list template name?
The one buyer the list targets — the role, the company, the stage — that earns the reply. The ICP is the part that earns the reply, because an SDR who buys a list earns the bounce; an SDR who names the ICP earns the reply.
What source does a prospect list template name?
The one place the prospects live — Apollo, LinkedIn, the CRM — that earns the list. The source is the part that earns the list, because a list without the source is a guess; a list with the source is data the SDR can email.
What filter does a prospect list template name?
The one rule that earns the prospect — the signal, the stage, the size — that earns the reply. The filter is the part that earns the reply, because a list without the filter earns the bounce; a list with the filter earns the reply and the meeting.
How the prospect list template fits your stack
The agent reads the ICP and the sources, drafts the ICP, the source, and the filter, and ships the list. It pairs with the icp definition and the contact enrichment brief templates.
- Apollo
- Salesforce
- Notion
- Google Docs
Who uses this prospect list template
- SDRs
- Name the ICP, do not buy the list.
- Sales leads
- One source per ICP, not five.
- Founders
- One filter per list, not three.
How to run this prospect list template in Metaflow
Pull the ICP
The role, the company, the stage.
Name the source
Agent names the one place.
Name the filter
The one rule that earns the prospect.
Ship the list
Prospects, ready to email.
What you provide
- ICP
- Sources
- Filters
What you get back
- Prospect list
- ICP named
- Source named
- Filter named
Why use this prospect list template?
Names the ICP, does not buy the list
One source per ICP, not five
One filter per list, not three
Pairs with the ICP definition and contact enrichment templates
Prospect list template FAQs
How do you build a prospect list?
Name the one ICP, the one source, and the one filter. The list reads as a system, not a dump, which is why it earns the reply, not the bounce.
What is a prospect list?
A list of prospects that earns the reply — the ICP, the source, the filter. An SDR who buys a list earns the bounce; an SDR who names the ICP and the source earns the reply and the meeting.
How do you find prospects for outbound?
Name the one source per ICP — Apollo, LinkedIn, the CRM. A list without the source is a guess; a list with the source is data the SDR can email.
What makes a prospect list convert?
An ICP that earns the reply, a source that earns the list, and a filter that earns the prospect. The list that buys earns the bounce; the list that names the ICP earns the reply.
Similar cold email and outbound templates
Key takeaways
- Names the ICP, does not buy the list
- One source per ICP, not five
- One filter per list, not three