Twenty-nine conversion workflows — page copy, message testing, objection handling, and experiment documentation.
Each of these has its own page — what it does, how to run it, and what comes back.
29 templates ship with every workspace. Search by job — audit, brief, sequence, report.
A landing page copy template should decide what each section has to prove, not just where the headline goes. These CRO templates start from your positioning and the objection the page has to clear, then draft the hero, proof, and call to action against that job.
It is a section-by-section specification of the argument a page needs to make: the promise in the hero, the evidence that makes it credible, the objection handled before the form, and the single action you want. The agent writes each section to its assigned job instead of producing generic marketing prose.
Message clarity beats layout almost every time. Start with the landing page copy rewrite, the pricing page copy template, and objection handling — then use the signup flow audit to find friction that copy cannot fix.
A usable A/B test template states the observation, the hypothesis in if/then form, the primary metric, the minimum detectable effect, and the decision rule before the test starts. Writing the decision rule up front is what prevents post-hoc rationalization when results are ambiguous.
The full loop: where the drop-off is, why it plausibly happens, what change addresses it, how the change is measured, and what the result means for the next test. Our templates cover each stage separately so a weak diagnosis does not get hidden inside a confident-looking test plan.
Work backwards from the one decision the visitor has to make. Name the audience and the trigger, state the outcome as a specific claim, prove it, remove the biggest objection, and ask once. The copy template runs that sequence using your positioning and proof points.
These templates write the copy and structure; you still build the page in your CMS or page builder. Metaflow deliberately owns the argument and the words rather than the visual editor, because the copy is what usually limits conversion.
Two, unless you have the traffic to power more. Most B2B pages lack the volume for multivariate tests, so sequential two-arm tests on high-leverage elements produce cleaner learning.
It drafts the variants, the hypothesis, and the measurement plan, and reads the results once you paste or connect them. Deploying the variant stays in your testing tool, where your QA and rollback controls live.