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CRO & website

Proof layer template for trust

Name the proof, the placement, and the gap — so the page earns the trust that earns the click.

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  • AgentKai
  • JobOptimization
  • CategoryCRO & website
  • Integrations
    • Vercel
    • Notion
    • Google Docs
    • Figma
    • Loom
  • Last updatedAugust 2026
  • AuthorNarayan Prasath
KaiComplete
  • Notion
  • Google Docs
  • Figma

Audit our homepage proof layer for gaps.

  1. Pulled the claims5 outcome claims, 2 speed claims, 1 scale claim
  2. Named the proof3 outcome claims had quotes, 2 had none, speed and scale had none
  3. Named the placementQuotes sat 3 sections below the claims — buyers missed them
  4. Named the fixMove quotes next to the claims, add a number for speed and scale

The audit found 4 claims with no proof and the quotes sitting 3 sections below the claims — and named the fix: move the quotes next to the claims, add a number for speed and scale. The fix shipped in a week and homepage conversion moved from 2.1% to 2.8%. The audit earned the fix because it named the gap, not just the proof.

A proof layer template is the audit that decides whether the page earns trust. It names the proof, the placement, and the gap — so the audit reads as a fix list, not a score. A page that names the proof at the right placement earns the click; a page that buries the proof below the fold loses the buyer who needed it.

What is a proof layer template?

A reusable audit shape for the proof on a page — the proof, the placement, the gap — that a team can act on. The template fixes the shape so the audit reads as a fix list, not a score.

Build the audit

  • Proof named — the evidence the buyer needs
  • Placement named — next to the claim it supports
  • Gap named — the claim with no proof

Ship the fixes

  • Match the proof to the claim
  • Place the proof next to the claim
  • Cut the claim that has no proof

What proof does a proof layer template name?

The evidence the buyer needs to trust the claim — the logo, the quote, the number, the case study — matched to the claim it supports. The proof is the part that earns the trust, because a claim without the proof is a claim the buyer dismisses.

What placement does a proof layer template check?

Where the proof sits on the page — and whether it sits next to the claim it supports. The placement is the part that earns the click, because the proof that sits below the fold loses the buyer who scrolled past the claim.

What gap does a proof layer template name?

The claim on the page that has no proof — the outcome, the speed, the scale — that the buyer dismisses. The gap is the part that loses the trust, because a page with a claim and no proof is a page the buyer leaves.

How the proof layer template fits your stack

The agent reads your page and the claims on it, drafts the proof, the placement, and the gap, and names the fix per claim. It pairs with the homepage conversion review and the landing page friction audit templates.

  • Vercel
  • Notion
  • Google Docs
  • Figma
  • Loom

Who uses this proof layer template

CRO teams
Match the proof to the claim.
Marketers
Place the proof next to the claim.
Founders
Cut the claim that has no proof.

How to run this proof layer template in Metaflow

  1. Pull the page

    Claims, sections, proof today.

  2. List the claims

    The outcome, speed, scale claims.

  3. Name the proof

    Agent matches proof to claim.

  4. Name the fix

    One fix per claim, specific enough to ship.

What you provide

  • Page content
  • Claims list
  • Proof assets

What you get back

  • Proof layer audit
  • Proof matched to claim
  • Placement named
  • Gap named

Why use this proof layer template?

  • Matches the proof to the claim

  • Places the proof next to the claim

  • Names the claim with no proof

  • Pairs with the homepage and landing page audit templates

Proof layer template FAQs

How do you optimize proof on a page?

Match the proof to the claim, place the proof next to the claim, and cut the claim that has no proof. The page earns the trust that earns the click, which is why the buyer who reads the proof is the buyer who clicks.

What is a proof layer?

The evidence on a page — the logo, the quote, the number, the case study — that earns the trust the claim needs. A claim without the proof is a claim the buyer dismisses; a page with a proof layer is a page the buyer trusts.

Where do you place proof on a page?

Next to the claim it supports. The proof that sits below the fold loses the buyer who scrolled past the claim; the proof that sits next to the claim earns the trust at the moment the buyer reads the claim.

What is a proof gap?

The claim on the page that has no proof — the outcome, the speed, the scale — that the buyer dismisses. The gap is the part that loses the trust, because a page with a claim and no proof is a page the buyer leaves.

Similar landing page copy and CRO templates

Homepage conversion template for a homepage audit

Audit the homepage — the hero, the proof, the segments, the CTA — and name the fix per gap so the page stops leaking buyers at the fold.

Landing page friction audit template for a drop off audit

Find the friction — the asks, the waits, the mismatches — and name the fix per drop so the page stops leaking conversions at the seams between sections.

Offer clarity template for an offer audit

Audit the offer — the who, the what, the outcome, the cost — and name the fix per gap so the buyer stops bouncing off a page that asks them to guess.

All Landing page copy template

Twenty-nine conversion workflows — page copy, message testing, objection handling, and experiment documentation.

Bottom-funnel content agents

The product page for this motion.

Key takeaways

  • Matches the proof to the claim
  • Places the proof next to the claim
  • Names the claim with no proof
Use this templateBook a demo