Homepage conversion template for a homepage audit
Audit the homepage — the hero, the proof, the segments, the CTA — and name the fix per gap so the page stops leaking buyers at the fold.
- Mixpanel
- Google Analytics
- Vercel
- Notion
- Google Docs
Audit our homepage for conversion gaps.
- Listed the sectionsHero, proof, segments, CTA, FAQ
- Pulled the drop rateBiggest drop: 28% at the hero — no buyer named
- Named the gapHero names the product, not the buyer
- Named the fixRewrite the hero to name the buyer and the outcome
The audit found the biggest drop at the hero — no buyer named — and named the fix: rewrite the hero to name the buyer and the outcome. The fix shipped in a week and scroll rate moved from 41% to 58%. The audit earned the fix because it named the gap and the fix, not just the drop.
A homepage conversion template for audit is the review that finds where the homepage leaks. It fixes the shape — the hero, the proof, the segments, the CTA — and names the fix per gap, so the audit reads as a fix list, not a chart. A homepage that describes the product loses the buyer who was ready; an audit that names the gap and the fix wins them back.
What is a homepage conversion template for audit?
A reusable audit shape for the homepage — the hero, the proof, the segments, the CTA — that names the fix per gap. The template fixes the shape so the audit reads as a fix list, not a chart.
Build the audit
- Hero that names the buyer and the outcome
- Proof — logos, stat, quote — above the fold
- Segments that name each buyer and link to their page
Ship the fixes
- One fix per gap, specific enough to ship
- Rank gaps by drop rate, not by guess
- Re-run the audit after each fix
How to review homepage conversion hero?
Check whether the hero names the buyer and the outcome, not the product. The hero is the part that earns the scroll, so a hero that names the product is a hero that bounces the buyer. The audit names the gap and the fix, which is what turns a homepage into a fix list.
What proof does a homepage audit checklist look for?
Logos, a stat, and a quote — all three, all above the fold. The proof is the part that earns the trial, because the buyer who sees the proof sees the outcome. A homepage without proof is a homepage that asks the buyer to trust the product without evidence.
Why does a homepage cro audit check segments?
Because the homepage gets every buyer, and each wants to see themselves. Segments name the buyer and link to their page, which is the part that earns the click from a buyer who would have bounced off a generic hero. A homepage without segments is a homepage that loses the buyer who is not the hero buyer.
How the homepage conversion template fits your stack
The agent reads your homepage and the analytics, drafts the gap per section, and names the fix per gap. It pairs with the homepage rewrite and the headline hero optimization templates.
- Mixpanel
- Google Analytics
- Vercel
- Notion
- Google Docs
Who uses this homepage conversion template
- CRO teams
- Find the gaps, not just the sections.
- Growth leads
- Ship the fix per gap, not the chart.
- Founders
- Know where the homepage leaks.
How to run this homepage conversion template in Metaflow
List the sections
The homepage from hero to footer.
Pull the drop rate
From analytics, per section.
Name the gap
Agent names the hero, proof, segments, or CTA gap per section.
Name the fix
One fix per gap, specific enough to ship.
What you provide
- Homepage sections
- Analytics drop rate
- Buyer segments
What you get back
- Homepage audit with gaps
- Drop reason per section
- Fix per gap
- Ranked fix list
Why use this homepage conversion template?
Names the gaps, not just the sections
Fix per gap, specific enough to ship
Ranks gaps by drop rate, not by guess
Pairs with the homepage rewrite and hero templates
Homepage conversion template FAQs
How do you review homepage conversion?
Audit the hero for the buyer and the outcome, the proof above the fold, the segments that name each buyer, and the CTA that names the action. The audit names the gap per section and the fix per gap, which is what turns a homepage into a fix list.
What does a homepage audit look for?
A hero that names the buyer and the outcome, proof — logos, stat, quote — above the fold, segments that name each buyer, and a CTA that names the action. Each is a gap if missing, and each gap has a fix, which is what turns the audit into a fix list.
How often should you audit a homepage?
After any homepage change and quarterly as a baseline. The homepage leaks at the fold — after a redesign, after a new section — so the audit is the way to find the new leak before it costs a quarter of trials.
Does a homepage need segments?
Yes — the homepage gets every buyer, and each wants to see themselves. Segments name the buyer and link to their page, which is the part that earns the click from a buyer who would have bounced off a generic hero.
Similar landing page copy and CRO templates
Key takeaways
- Names the gaps, not just the sections
- Fix per gap, specific enough to ship
- Ranks gaps by drop rate, not by guess