Pricing audit checklist for plans
Name the anchor, the tiers, and the friction — so the pricing page earns the plan the buyer picks.
- Stripe
- Vercel
- Notion
- Google Docs
- Figma
Audit our pricing page for leaks.
- Pulled the page3 plans, monthly/annual toggle, per-seat math on Team
- Pulled the mix61% Solo, 18% Team, 21% Business — Team underpicked
- Named the leaksNo anchor (Solo listed first), per-seat math on Team adds friction
- Named the fixLead with Business as the anchor, flat per-team pricing on Team
The audit found Team underpicked (18%) because Solo was listed first and per-seat math added friction — and named the fix: lead with Business as the anchor, flat per-team pricing on Team. The fix shipped in two weeks and Team mix moved from 18% to 39%. The audit earned the fix because it named the friction, not just the plans.
A pricing audit checklist is the review that decides whether the pricing page earns or loses. It names the anchor, the tiers, and the friction — so the audit reads as a fix list, not a score. A pricing page that names the anchor and the tier earns the plan; a page that lists the plans without the anchor loses the buyer to the cheapest.
What is a pricing audit checklist?
A reusable review shape for the pricing page — the anchor, the tiers, the friction — that a team can act on. The checklist fixes the shape so the audit reads as a fix list, not a score.
Build the audit
- Anchor named — the price the buyer reads first
- Tiers named — the plans and the features that earn them
- Friction named — the parts that block the pick
Ship the fixes
- Lead with the anchor, not the cheapest
- Name the target tier with the features that earn it
- Cut the friction that blocks the pick
What anchor does a pricing audit checklist check?
The price the buyer reads first — and whether it sets the frame for the rest. The anchor is the part that earns the tier, because the buyer who reads the anchor first is the buyer who picks the tier, not the cheapest; the checklist names the anchor and the fix.
What tiers does a pricing audit checklist name?
The plans and the features that earn them — and whether the target tier is the obvious pick. The tiers are the part that earn the revenue, because a pricing page that lists the plans without a target tier loses the buyer to the cheapest.
What friction does a pricing audit checklist name?
The parts of the page that block the pick — the toggle, the annual/monthly switch, the per-seat math, the feature comparison. The friction is the part that loses the buyer who was ready; the checklist names it and the fix.
How the pricing audit checklist fits your stack
The agent reads your pricing page and the plan mix, drafts the anchor, the tiers, and the friction, and names the fix per leak. It pairs with the pricing page copy and the pricing framing optimization templates.
- Stripe
- Vercel
- Notion
- Google Docs
- Figma
Who uses this pricing audit checklist
- CRO teams
- Name the anchor and the friction.
- Pricing leads
- Name the target tier the buyer picks.
- Founders
- Stop the page that loses to the cheapest plan.
How to run this pricing audit checklist in Metaflow
Pull the pricing page
Plans, prices, features, toggle.
Pull the plan mix
Which plan the buyer picks today.
Name the leaks
Agent names the anchor, tiers, and friction.
Name the fix
One fix per leak, specific enough to ship.
What you provide
- Pricing page
- Plan mix
- Drop rate at the toggle
What you get back
- Pricing audit with leaks
- Anchor and tiers named
- Friction named
- Fix per leak
Why use this pricing audit checklist?
Names the anchor, the tiers, and the friction
Names the target tier the buyer picks
Cuts the friction that blocks the pick
Pairs with the pricing page copy and framing templates
Pricing audit checklist FAQs
How do you audit a pricing page?
Name the anchor the buyer reads first, the tiers and the features that earn them, and the friction that blocks the pick. The audit reads as a fix list, not a score, which is why it gets acted on: lead with the anchor, name the target tier, cut the friction.
What is pricing page friction?
The parts of the page that block the pick — the toggle, the annual/monthly switch, the per-seat math, the feature comparison. The friction is the part that loses the buyer who was ready; the checklist names it and the fix.
How do you name a target tier on a pricing page?
Pick the plan that earns the business, name it with the features that earn it, and frame the cheaper and the pricier plans around it. The tier is the part that earns the revenue, because a pricing page without a named tier loses the buyer to the cheapest.
How often should you audit a pricing page?
After every price or plan change, and once a quarter otherwise. The audit is cheap and the leak is expensive — a pricing page that loses the buyer to the cheapest plan is a page that lost the revenue, not just the pick.
Similar landing page copy and CRO templates
Key takeaways
- Names the anchor, the tiers, and the friction
- Names the target tier the buyer picks
- Cuts the friction that blocks the pick