LinkedIn DM template for follow up
Name the hook, the value, and the ask — so the DM earns the reply, not the ignore.
- Salesforce
- Notion
- Google Docs
- Apollo
Draft a follow up DM for a VP RevOps who opened our last email.
- Named the prospectVP RevOps, opened the email, no reply
- Drafted the hook"Saw you opened the onboarding fix email — congrats on the Series B."
- Drafted the value"The 2-week fix earns the 12 RevOps hires you're planning."
- Drafted the ask"Worth a 15-min call this week? Reply with a time."
The DM named the hook (the Series B, the open), the value (2-week fix for the 12 hires), and the ask (15-min call). The DM earned a 14% reply rate, up from 3% on the prior product-first DM. The template earned the reply because it opened with the hook, not the product.
A linkedin dm template is the shape that earns the follow up the reply. It fixes the hook, the value, and the ask — so the DM reads as a nudge, not a notice. An SDR who DMs the product earns the ignore; a linkedin dm template that names the hook and the value earns the reply and the meeting.
What is a linkedin dm template?
A reusable draft shape for the DM — the hook, the value, the ask — that earns the reply and the meeting. The template fixes the shape so the DM reads as a nudge, not a notice.
Build the DM
- Hook named — the one line that earns the read
- Value named — the one thing the prospect gets
- Ask named — the one action the prospect takes
Ship the DM
- Open with the hook, not the product
- Name the value in one line
- End with the ask, not the sign-off
What hook does a linkedin dm template name?
The one line that earns the read — the signal, the shared, the name — that earns the reply. The hook is the part that earns the read, because a DM that opens with the product earns the ignore; a DM that opens with the hook earns the reply.
What value does a linkedin dm template name?
The one thing the prospect gets — the fix, the teardown, the result — that earns the reply. The value is the part that earns the reply, because a DM that names the hook without the value earns the read and loses the reply; a DM with both earns the meeting.
What ask does a linkedin dm template name?
The one action the prospect takes — the reply, the meeting, the call — that earns the meeting. The ask is the part that earns the meeting, because a DM without an ask earns the read and loses the reply; a DM with an ask earns the meeting.
How the linkedin dm template fits your stack
The agent reads the prospect signal and the offer, drafts the hook, the value, and the ask, and ships the DM. It pairs with the linkedin connection note and the follow up task generator templates.
- Salesforce
- Notion
- Google Docs
- Apollo
Who uses this linkedin dm template
- SDRs
- Open with the hook, not the product.
- Sales leads
- Name the value in one line.
- Founders
- End with the ask, not the sign-off.
How to run this linkedin dm template in Metaflow
Name the prospect
The signal, the shared.
Draft the hook
Agent names the one line.
Draft the value
The one thing the prospect gets.
Draft the ask
The one action the prospect takes.
What you provide
- Prospect signal
- Offer
- Meeting goal
What you get back
- LinkedIn DM draft
- Hook named
- Value named
- Ask named
Why use this linkedin dm template?
Opens with the hook, not the product
Names the value in one line
Ends with the ask, not the sign-off
Pairs with the connection note and follow up task templates
LinkedIn dm template FAQs
How do you write a LinkedIn follow up DM?
Open with the hook — the signal, the shared, the name — name the value in one line, and end with the one ask. The DM reads as a nudge, not a notice, which is why it earns the reply, not the ignore.
What is a LinkedIn DM?
A direct message on LinkedIn — the hook, the value, the ask. An SDR who DMs the product earns the ignore; an SDR who names the hook and the value earns the reply and the meeting.
How do you follow up on LinkedIn without being annoying?
Open with the hook — the signal or the shared — not the product. Name the value, not the pitch. A DM that opens with the product earns the ignore; a DM that opens with the hook earns the reply.
What makes a LinkedIn DM convert?
A hook that earns the read, a value that earns the reply, and an ask that earns the meeting. The DM that opens with the product earns the ignore; the DM that opens with the hook earns the reply.
Similar cold email and outbound templates
Key takeaways
- Opens with the hook, not the product
- Names the value in one line
- Ends with the ask, not the sign-off