Cadence template for multi touch sequences
Name the touches, the spacing, and the CTA — so the sequence earns the reply, not the spam filter.
- Outreach
- Salesloft
- Salesforce
- Notion
- Apollo
Build a 10-touch cadence for a VP RevOps at a Series B.
- Named the prospectVP RevOps, Series B, 80 reps
- Named the touches4 emails, 3 calls, 2 LinkedIn, 1 voicemail
- Named the spacingDay 1, 3, 5, 7, 10, 14, 18, 21
- Named the CTAOne ask per touch — reply, callback, connect, meeting
The cadence named 10 touches across 4 channels, spaced across 21 days, with one CTA per touch. The sequence earned a 12% reply rate, up from 4% on the prior 10-email blast. The template earned the reply because it mixed the channels, not blasted one.
A cadence template is the shape that earns the sequence the reply. It fixes the touches, the spacing, and the CTA — so the sequence reads as a system, not a blast. An SDR who blasts 10 emails in 3 days earns the spam filter; a cadence template that names the touches and the spacing earns the reply and the meeting.
What is a cadence template?
A reusable strategy shape for the sequence — the touches, the spacing, the CTA — that earns the reply and the meeting. The template fixes the shape so the sequence reads as a system, not a blast.
Build the cadence
- Touches named — email, call, LinkedIn, voicemail
- Spacing named — day 1, 3, 7, 14
- CTA named — one ask per touch
Ship the sequence
- Mix the channels, do not blast one
- Space the touches, do not stack them
- One CTA per touch, not two
What touches does a cadence template name?
The mix of channels — the email, the call, the LinkedIn, the voicemail — that earns the reply. The touches are the part that earns the reply, because a sequence of 10 emails earns the spam filter; a sequence of email, call, and LinkedIn earns the reply.
What spacing does a cadence template name?
The rhythm between touches — day 1, day 3, day 7 — that earns the read. The spacing is the part that earns the read, because a sequence that blasts in 3 days earns the spam filter; a sequence that spaces across 14 days earns the reply.
What CTA does a cadence template name?
The one ask per touch — the reply, the meeting, the callback — that earns the meeting. The CTA is the part that earns the meeting, because a touch without a CTA earns the read and loses the reply; a touch with a CTA earns the meeting.
How the cadence template fits your stack
The agent reads the prospect and the offer, drafts the touches, the spacing, and the CTA, and ships the sequence. It pairs with the cold email follow up sequence and the sequence optimization plan templates.
- Outreach
- Salesloft
- Salesforce
- Notion
- Apollo
Who uses this cadence template
- SDRs
- Mix the channels, do not blast one.
- Sales leads
- Space the touches, do not stack them.
- Founders
- One CTA per touch, not two.
How to run this cadence template in Metaflow
Name the prospect
The signal, the pain.
Name the touches
Agent names the channel mix.
Name the spacing
The rhythm between touches.
Name the CTA
One ask per touch.
What you provide
- Prospect
- Offer
- Channel mix
What you get back
- Cadence plan
- Touches named
- Spacing named
- CTA per touch
Why use this cadence template?
Mixes the channels, does not blast one
Spaces the touches, does not stack them
One CTA per touch, not two
Pairs with the follow up sequence and optimization templates
Cadence template FAQs
How do you build a sales cadence?
Name the channel mix, the spacing between touches, and the one CTA per touch. The sequence reads as a system, not a blast, which is why it earns the reply, not the spam filter.
What is a multi touch sequence?
A sequence that mixes channels — email, call, LinkedIn, voicemail — across spaced touches. A sequence of 10 emails earns the spam filter; a sequence that mixes the channels earns the reply.
How many touches should a cadence have?
7 to 12 across 14 to 21 days — enough to earn the reply without the spam filter. A cadence of 3 touches earns the miss; a cadence of 20 earns the spam filter; a cadence of 7 to 12 earns the reply.
What makes a cadence convert?
A mix of channels, spaced touches, and one CTA per touch. The cadence that blasts one channel earns the spam filter; the cadence that mixes the channels earns the reply and the meeting.
Similar cold email and outbound templates
Key takeaways
- Mixes the channels, does not blast one
- Spaces the touches, does not stack them
- One CTA per touch, not two