Site architecture template for SEO
Name the hub, the spoke, and the link — so the site earns the authority, not the sprawl.
- Ahrefs
- Google Search Console
- Notion
- Google Sheets
Plan site architecture for our CRM category.
- Pulled the pages240 pages, 12 topics, 40 orphan pages
- Named the hub/sales-onboarding — the pillar page
- Named the spoke/blog/onboarding-fix, /use-cases/onboarding, /features/onboarding
- Named the linkHub links to 3 spokes, spokes link back to hub
The plan named the hub (/sales-onboarding), the spoke (/blog/onboarding-fix, /use-cases/onboarding, /features/onboarding), and the link (hub to 3 spokes, spokes back to hub). The architecture shipped and the hub earned a #2 rank, the spokes earned #4-#8, up from #15+. The template earned the authority because it named the hub, not counted the pages.
A site architecture template is the plan that earns the authority. It fixes the hub, the spoke, and the link — so the site reads as a structure, not a sprawl. An SEO who counts the pages earns the sprawl; a site architecture template that names the hub and the spoke earns the authority and the rank.
What is a site architecture template?
A reusable plan shape for the architecture — the hub, the spoke, the link — that earns the authority and the rank. The template fixes the shape so the site reads as a structure, not a sprawl.
Build the plan
- Hub named — the one page the topic earns
- Spoke named — the one page the hub links
- Link named — the one path the hub and the spoke earn
Ship the architecture
- Name the hub, do not count the pages
- One spoke per hub, not five
- Link the hub to the spoke, do not orphan it
What hub does a site architecture template name?
The one page the topic earns — the pillar, the guide, the category — that earns the authority. The hub is the part that earns the authority, because an SEO who counts the pages earns the sprawl; an SEO who names the hub earns the authority.
What spoke does a site architecture template name?
The one page the hub links — the blog, the guide, the use case — that earns the authority. The spoke is the part that earns the authority, because a hub without the spoke earns the count; a hub with the spoke earns the link and the rank.
What link does a site architecture template name?
The one path the hub and the spoke earn — the internal, the anchor, the depth — that earns the rank. The link is the part that earns the rank, because a hub without the link earns the spoke and loses the authority; a hub with the link earns the traffic.
How the site architecture template fits your stack
The agent reads your pages and the topics, drafts the hub, the spoke, and the link, and ships the plan. It pairs with the topic cluster plan and the internal linking audit templates.
- Ahrefs
- Google Search Console
- Notion
- Google Sheets
Who uses this site architecture template
- SEO leads
- Name the hub, do not count the pages.
- Content leads
- One spoke per hub, not five.
- Founders
- Link the hub to the spoke, do not orphan it.
How to run this site architecture template in Metaflow
Pull the pages
The topics, the hubs, the spokes.
Name the hub
Agent names the one page.
Name the spoke
The one page the hub links.
Name the link
The one path the hub and the spoke earn.
What you provide
- Pages
- Topics
- Link data
What you get back
- Site architecture plan
- Hub named
- Spoke named
- Link named
Why use this site architecture template?
Names the hub, does not count the pages
One spoke per hub, not five
Links the hub to the spoke, does not orphan it
Pairs with the topic cluster and internal linking templates
Site architecture template FAQs
How do you plan site architecture?
Name the one hub, the one spoke, and the one link. The plan reads as a structure, not a sprawl, which is why the site earns the authority, not the count.
What is site architecture?
The structure that earns the authority — the hub, the spoke, the link. An SEO who counts the pages earns the sprawl; an SEO who names the hub and the spoke earns the authority and the rank.
How do you build a hub and spoke?
Name the one page the topic earns and link the spoke. A hub without the link earns the spoke and loses the authority; a hub with the link earns the traffic, because the link is what earns the rank.
What makes a site architecture plan convert?
A hub that earns the authority, a spoke that earns the link, and a link that earns the rank. The plan that counts earns the sprawl; the plan that names the hub earns the authority.
Similar SEO templates
Key takeaways
- Names the hub, does not count the pages
- One spoke per hub, not five
- Links the hub to the spoke, does not orphan it