Entity coverage audit template for SEO
Name the entity, the gap, and the page — so the content earns the topical authority, not the miss.
- DataForSEO
- Ahrefs
- Google Natural Language API
- Notion
Audit entity coverage for our sales onboarding topic.
- Pulled the content8 onboarding posts, 12 entities in the topic
- Named the entity"Onboarding bottleneck" — the entity we are missing
- Named the gapNo page covers the bottleneck, 3 thin pages
- Named the page/blog/onboarding-bottleneck — new + 3 refreshes
The audit named the entity ("onboarding bottleneck"), the gap (no page covers it, 3 thin pages), and the page (/blog/onboarding-bottleneck + 3 refreshes). The pages shipped and the topic earned the authority — 4 page-1 rankings in 30 days, up from 1. The template earned the authority because it named the entity, not counted the pages.
An entity coverage audit template is the audit that earns the topical authority. It fixes the entity, the gap, and the page — so the content reads as a source, not a miss. An SEO who counts the pages earns the miss; an entity coverage audit template that names the entity and the gap earns the authority and the traffic.
What is an entity coverage audit?
A reusable audit shape for the coverage — the entity, the gap, the page — that earns the topical authority and the traffic. The template fixes the shape so the content reads as a source, not a miss.
Build the audit
- Entity named — the one concept the topic needs
- Gap named — the one space the coverage leaves
- Page named — the one URL the gap needs
Ship the coverage
- Name the entity, do not count the pages
- One gap per entity, not five
- Ship the page, do not just name it
What entity does an entity coverage audit name?
The one concept the topic needs — the CRM, the onboarding, the entity — that earns the authority. The entity is the part that earns the authority, because an SEO who counts the pages earns the miss; an SEO who names the entity earns the authority.
What gap does an entity coverage audit name?
The one space the coverage leaves — the missing page, the thin page, the unlinked page — that earns the authority. The gap is the part that earns the authority, because an entity without the gap earns the count and loses the page; an entity with the gap earns the traffic.
What page does an entity coverage audit name?
The one URL the gap needs — the new page, the refreshed page, the linked page — that earns the authority. The page is the part that earns the authority, because a gap without the page earns the entity and loses the rank; a gap with the page earns the traffic.
How the entity coverage audit template fits your stack
The agent reads your content and the SERP, drafts the entity, the gap, and the page, and ships the audit. It pairs with the topical completeness enhancement and the site architecture plan templates.
- DataForSEO
- Ahrefs
- Google Natural Language API
- Notion
Who uses this entity coverage audit template
- SEO leads
- Name the entity, do not count the pages.
- Content leads
- One gap per entity, not five.
- Founders
- Ship the page, do not just name it.
How to run this entity coverage audit template in Metaflow
Pull the content
The pages, the SERP, the entities.
Name the entity
Agent names the one concept.
Name the gap
The one space the coverage leaves.
Name the page
The one URL the gap needs.
What you provide
- Content inventory
- SERP data
- Entity data
What you get back
- Entity coverage audit
- Entity named
- Gap named
- Page named
Why use this entity coverage audit template?
Names the entity, does not count the pages
One gap per entity, not five
Ships the page, does not just name it
Pairs with the topical completeness and site architecture templates
Entity coverage audit template FAQs
How do you audit entity coverage?
Name the one entity, the one gap, and the one page. The audit reads as a source, not a miss, which is why the content earns the authority, not the count.
What is entity coverage in SEO?
The authority the content earns — the entity, the gap, the page. An SEO who counts the pages earns the miss; an SEO who names the entity and the gap earns the authority and the traffic.
How do you improve entity coverage?
Name the one URL the gap needs — the new page, the refreshed page, the linked page. A gap without the page earns the entity and loses the rank; a gap with the page earns the traffic, because the page is what earns the authority.
What makes an entity coverage audit convert?
An entity that earns the authority, a gap that earns the page, and a page that earns the traffic. The audit that counts earns the miss; the audit that names the entity earns the authority.
Similar SEO templates
Key takeaways
- Names the entity, does not count the pages
- One gap per entity, not five
- Ships the page, does not just name it