Social media hook template for posts
Name the hook type, the test, and the fix — so the post earns the read, not the scroll.
- X
- Notion
- Google Docs
- Buffer
Audit the hook on our last 5 LinkedIn posts.
- Pulled the posts5 posts, hooks in line 1, bodies in short lines
- Pulled the dataScroll rate 61% avg, best post 34%, worst 78%
- Named the hook typeBest: claim + number. Worst: context + setup.
- Named the fixRewrite the 3 worst hooks to lead with a claim + number
The audit found the best hooks led with a claim + number (34% scroll rate) and the worst led with context + setup (78% scroll rate). The fix rewrote the 3 worst hooks to lead with a claim + number, and the next 3 posts averaged a 41% scroll rate. The template earned the read because it named the hook type, not the context.
A social media hook template is the audit that decides whether the post earns the read. It names the hook type, the test, and the fix — so the audit reads as a fix list, not a score. A post that buries the point in line 3 loses the read; a social media hook template that names the hook in line 1 earns the read and the engagement.
What is a social media hook template?
A reusable audit shape for the hook — the type, the test, the fix — that earns the read and the engagement. The template fixes the shape so the audit reads as a fix list, not a score.
Build the audit
- Hook type named — the shape that earns the read
- Test named — the scroll rate, the dwell
- Fix named — the rewrite that earns the read
Ship the fixes
- Lead with the hook, not the context
- Test the hook before you ship
- Re-run the audit after each fix
What hook type does a social media hook template name?
The shape that earns the read — the claim, the contrarian take, the number, the question — matched to the post. The hook type is the part that earns the read, because a post that buries the point loses the scroll; a post that names the hook type earns the read.
What test does a social media hook template run?
The check that the hook earns the read — the scroll rate, the dwell, the first-line drop. The test is the part that earns the fix, because a hook that feels right but loses the scroll is a hook that lost; the test names the leak.
What fix does a social media hook template name?
The rewrite that earns the read — the stronger claim, the sharper number, the contrarian take. The fix is the part that earns the engagement, because a hook that names the point earns the read; a hook that buries the point loses the scroll.
How the social media hook template fits your stack
The agent reads your post and the engagement data, drafts the hook type, the test, and the fix, and names the rewrite per post. It pairs with the social hook variants and the LinkedIn text post draft templates.
- X
- Notion
- Google Docs
- Buffer
Who uses this social media hook template
- Content leads
- Name the hook type, not the context.
- Social managers
- Test the hook before you ship.
- Founders
- Lead with the hook, not the setup.
How to run this social media hook template in Metaflow
Pull the post
The hook and the body today.
Pull the data
Scroll rate, dwell, first-line drop.
Name the hook type
Agent names the shape that earns the read.
Name the fix
One rewrite per post, specific enough to ship.
What you provide
- Post content
- Engagement data
- Scroll rate
What you get back
- Hook audit
- Hook type named
- Test named
- Fix per post
Why use this social media hook template?
Names the hook type, not the context
Tests the hook before you ship
Names the rewrite that earns the read
Pairs with the hook variants and text post templates
Social media hook template FAQs
How do you write a social media hook?
Name the hook type — the claim, the contrarian take, the number, the question — that earns the read, test it against the scroll rate, and rewrite the hook that loses the scroll. The hook earns the read, not the scroll, which is why the post earns the engagement.
What is a social media hook?
The one line at the top of the post that earns the read. A hook that buries the point loses the scroll; a hook that names the point earns the read and the engagement. The hook is the part that decides whether the post earns the read.
How do you test a social media hook?
Check the scroll rate, the dwell, and the first-line drop. A hook that feels right but loses the scroll is a hook that lost; the test names the leak and the fix, which is what turns a hook into a fix.
What makes a social media hook convert?
A hook type that earns the read, a test that names the leak, and a rewrite that earns the engagement. The hook that buries the point loses the scroll; the hook that names the point earns the read.
Similar content calendar and social templates
Key takeaways
- Names the hook type, not the context
- Tests the hook before you ship
- Names the rewrite that earns the read