Social hook template for variants
Draft the variants, the test, and the winner — so the post earns the read with the hook that won.
- X
- Notion
- Google Docs
- Buffer
Draft 5 hook variants for our Q3 churn teardown post.
- Named the topicHow we cut churn 18% with one onboarding fix
- Drafted the variants5 hooks: claim, contrarian, number, question, story
- Ran the testScroll rate: claim 34%, number 38%, contrarian 41%
- Named the winnerThe contrarian hook — 41% scroll rate, best of 5
The pack drafted 5 hook variants, tested them against the scroll rate, and named the winner (the contrarian hook at 41%). The post shipped with the winner and earned 2.4x the engagement of the prior single-hook post. The template earned the read because it shipped the winner, not the favorite.
A social hook template is the shape that earns the hook the test. It fixes the variants, the test, and the winner — so the pack reads as a test, not a guess. A team that ships one hook earns the guess; a social hook template that drafts the variants and names the winner earns the read and the engagement.
What is a social hook template?
A reusable draft shape for the hook variants — the variants, the test, the winner — that earns the read and the engagement. The template fixes the shape so the pack reads as a test, not a guess.
Build the pack
- Variants named — 3 to 5 hooks that earn the read
- Test named — the scroll rate, the dwell
- Winner named — the one hook that earned the read
Ship the winner
- Draft the variants, do not guess the hook
- Test the variants before you ship
- Ship the winner, not the favorite
What variants does a social hook template draft?
The 3 to 5 hooks that earn the read — the claim, the contrarian, the number, the question — that test the post. The variants are the part that earns the test, because a team that ships one hook earns the guess; a team that drafts the variants earns the winner.
What test does a social hook template run?
The check that names the winner — the scroll rate, the dwell, the first-line drop — per variant. The test is the part that earns the winner, because a hook that feels right but loses the scroll is a hook that lost; the test names the winner.
What winner does a social hook template name?
The one hook that earned the read — the variant the test named — that ships on the post. The winner is the part that earns the engagement, because a team that ships the winner earns the read; a team that ships the guess earns the scroll.
How the social hook template fits your stack
The agent reads your topic and the audience, drafts the variants, runs the test, and names the winner. It pairs with the hook optimization and the LinkedIn text post draft templates.
- X
- Notion
- Google Docs
- Buffer
Who uses this social hook template
- Content leads
- Draft the variants, do not guess the hook.
- Social managers
- Test the variants before you ship.
- Founders
- Ship the winner, not the favorite.
How to run this social hook template in Metaflow
Name the topic
The one idea the post carries.
Draft the variants
Agent names 3 to 5 hooks.
Run the test
The scroll rate per variant.
Name the winner
The one hook that earned the read.
What you provide
- Topic
- Audience
- Test capacity
What you get back
- Hook variant pack
- Variants named
- Test named
- Winner named
Why use this social hook template?
Drafts the variants, does not guess the hook
Tests the variants before you ship
Ships the winner, not the favorite
Pairs with the hook optimization and text post templates
Social hook template FAQs
How do you write social hook variants?
Draft 3 to 5 hooks that earn the read, test them against the scroll rate, and ship the winner. The pack reads as a test, not a guess, which is why the post earns the read with the hook that won.
What is a social hook variant?
One of 3 to 5 hooks that test the post — the claim, the contrarian, the number, the question. A team that ships one hook earns the guess; a team that drafts the variants earns the winner.
How do you test social hooks?
Check the scroll rate, the dwell, and the first-line drop per variant. A hook that feels right but loses the scroll is a hook that lost; the test names the winner, which is what turns a guess into a winner.
What makes a social hook variant win?
The variant that earns the read — the one the test names. A team that ships the favorite earns the guess; a team that ships the winner earns the read and the engagement.
Similar content calendar and social templates
Key takeaways
- Drafts the variants, does not guess the hook
- Tests the variants before you ship
- Ships the winner, not the favorite