International SEO checklist for localization
Name the market, the hreflang, and the page — so the localization earns the rank, not the duplicate.
- DataForSEO
- Google Search Console
- Ahrefs
- Notion
Plan localization SEO for our UK and AU markets.
- Pulled the marketsUS, UK, AU — UK has 1,200 searches, AU 480
- Named the marketUK — the market with the most opportunity
- Named the hreflangen-GB — the tag for the UK page
- Named the page/uk/onboarding-fix — the URL for the UK
The plan named the market (UK, 1,200 searches), the hreflang (en-GB), and the page (/uk/onboarding-fix). The page shipped and reached page 1 for "onboarding fix" in the UK in 30 days, with 720 UK visitors. The template earned the rank because it named the market, not counted the pages.
An international SEO checklist is the strategy that earns the rank. It fixes the market, the hreflang, and the page — so the localization reads as a source, not a duplicate. An SEO who counts the pages earns the duplicate; an international SEO checklist that names the market and the hreflang earns the rank and the traffic.
What is an international SEO checklist?
A reusable strategy shape for the localization — the market, the hreflang, the page — that earns the rank and the traffic. The template fixes the shape so the localization reads as a source, not a duplicate.
Build the plan
- Market named — the one country the page targets
- Hreflang named — the one tag the page needs
- Page named — the one URL the market needs
Ship the localization
- Name the market, do not count the pages
- One hreflang per market, not five
- Add the page, do not skip it
What market does an international SEO checklist name?
The one country the page targets — the US, the UK, the AU — that earns the rank. The market is the part that earns the rank, because an SEO who counts the pages earns the duplicate; an SEO who names the market earns the rank.
What hreflang does an international SEO checklist name?
The one tag the page needs — the en-US, the en-GB, the hreflang — that earns the rank. The hreflang is the part that earns the rank, because a market without the hreflang earns the count and loses the page; a market with the hreflang earns the traffic.
What page does an international SEO checklist name?
The one URL the market needs — the /us/, the /uk/, the page — that earns the rank. The page is the part that earns the rank, because a hreflang without the page earns the tag and loses the rank; a hreflang with the page earns the traffic.
How the international SEO checklist fits your stack
The agent reads your markets and the SERP, drafts the market, the hreflang, and the page, and ships the plan. It pairs with the location page draft and the site architecture plan templates.
- DataForSEO
- Google Search Console
- Ahrefs
- Notion
Who uses this international SEO checklist
- SEO leads
- Name the market, do not count the pages.
- Content leads
- One hreflang per market, not five.
- Engineers
- Add the page, do not skip it.
How to run this international SEO checklist in Metaflow
Pull the markets
The countries, the SERP, the hreflang.
Name the market
Agent names the one country.
Name the hreflang
The one tag the page needs.
Name the page
The one URL the market needs.
What you provide
- Market data
- SERP data
- Hreflang library
What you get back
- Localization SEO plan
- Market named
- Hreflang named
- Page named
Why use this international SEO checklist?
Names the market, does not count the pages
One hreflang per market, not five
Adds the page, does not skip it
Pairs with the location page draft and site architecture templates
International SEO checklist FAQs
How do you plan localization SEO?
Name the one market, the one hreflang, and the one page. The plan reads as a source, not a duplicate, which is why the localization earns the rank, not the count.
What is an international SEO checklist?
The strategy that earns the rank — the market, the hreflang, the page. An SEO who counts the pages earns the duplicate; an SEO who names the market and the hreflang earns the rank and the traffic.
How do you implement hreflang?
Name the one tag the page needs — en-US, en-GB. A market without the hreflang earns the count and loses the page; a market with the hreflang earns the traffic, because the hreflang is what earns the rank.
What makes an international SEO checklist convert?
A market that earns the rank, a hreflang that earns the page, and a page that earns the traffic. The checklist that counts earns the duplicate; the checklist that names the market earns the rank.
Similar SEO templates
Key takeaways
- Names the market, does not count the pages
- One hreflang per market, not five
- Adds the page, does not skip it