11 Best paid media Agencies for 2026

The short answer

IAB's internet advertising revenue reports show paid media still capturing the largest share of digital budgets as privacy rules tighten attribution (IAB internet advertising revenue). Paid media agencies win on measurement maturity and creative iteration speed, not media rebates alone.

The best paid media agencies for 2026 combine deep platform automation expertise with privacy-first attribution. CAC efficiency tuning. We evaluated 50+ agencies across performance accountability, data maturity.

Quick picks

Who this list is for

You're a VP Marketing, CMO, or growth leader at a $10M+ revenue company reevaluating your agency roster for 2026. You've burned through 2-3 agency relationships in the past 18 months. Each promised "performance-driven results". but delivered generic playbooks, opaque reporting. diminishing ROAS as iOS privacy changes. platform automation reshaped the landscape.

This guide serves three specific personas:

B2B SaaS growth teams managing $50K-$500K monthly ad spend across LinkedIn, Google. emerging channels like Reddit. TikTok. You need agencies that understand long sales cycles. multi-touch attribution. account-based marketing integration.

Ecommerce brands spending $100K-$2M monthly across Meta. Google Shopping, Amazon. TikTok. You require partners who excel at creative testing velocity. inventory-aware bidding. first-party data activation in a cookieless world.

PLG companies balancing organic growth with paid acquisition. You need agencies that understand freemium conversion funnels. product-led onboarding tuning, the delicate art of accelerating organic growth without cannibalizing it.

How we picked these agencies

We shortlisted agencies using publicly verifiable signals: case studies, service positioning, pricing transparency, and documented workflows. We prioritized proven delivery over awards or proprietary scorecards.

Each entry includes best-for / not-for guidance, starting price bands where available, and a homepage screenshot so you can validate fit before the first call.

Best paid media agencies for 2026

1. Metaflow AI

Metaflow AI represents the evolution of paid media agencies for the AI-native era. Unlike traditional agencies that bolt AI onto legacy processes. Metaflow built their entire delivery method around autonomous agents. intelligent workflow automation from day one.

What sets Metaflow apart is their approach to performance accountability. Instead of black-box tuning, they provide clients with transparent AI Marketing Agents that can be audited, modified. scaled independently. Their platform combines deterministic workflows with adaptive AI agents. allowing for reliable execution, while maintaining the flexibility to capitalize on emerging opportunities. This hybrid approach delivers the consistency CMOs demand with the agility growth teams need.

The agency's Agentic Workspace functions like an IDE for growth marketers. enabling real-time collaboration between human strategists. AI agents. Clients can observe decision-making processes, modify tuning logic. scale successful patterns across campaigns. This transparency eliminates the trust issues that plague traditional agency relationships, while accelerating time-to-insight.

• Best for: B2B SaaS. PLG companies seeking transparent, scalable paid media operations with full workflow visibility
• Not for: Brands requiring heavy creative production or traditional agency hand-holding Starting model: $15K/month + 10% of ad spend : 94/100

2. Power Digital

Power Digital has evolved from a traditional PPC shop into a strong performance marketing engine serving enterprise clients with complex attribution needs. Their strength lies in managing large-scale campaigns across multiple business units, while maintaining granular performance visibility.

The agency's proprietary attribution platform. developed in partnership with several Fortune 500 clients. addresses the signal loss challenges that have plagued enterprise marketers since iOS 14.5. Their approach combines incrementality testing with advanced media mix modeling. providing the statistical rigor that enterprise marketing teams need to defend budget allocations to CFOs. boards.

Power Digital's enterprise focus means they excel at navigating complex organizational structures. multiple stakeholder approval processes. strong compliance requirements. Their reporting infrastructure can accommodate various internal measurement systems, while maintaining unified performance visibility across business units.

• Best for: Enterprise companies ($100M+ revenue) with complex customer journeys. multiple stakeholder approval processes
• Not for: Startups needing rapid experimentation or companies with limited attribution infrastructure Starting model: $25K/month + 8% of ad spend : 89/100

3. Nogood

Nogood has built its reputation as the go-to performance marketing agency for B2B SaaS companies navigating the transition from product-led growth to sales-assisted models. Their team combines deep SaaS metrics understanding with strong paid acquisition strategies.

What distinguishes Nogood is their focus on full-funnel tuning rather than top-of-funnel volume. They excel at connecting paid media performance to downstream revenue metrics. helping SaaS companies optimize for customer lifetime value rather than just lead volume. Their account-based marketing integration allows for strong targeting of high-value prospects, while maintaining efficient CAC across the broader funnel.

The agency's SaaS expertise extends to understanding complex pricing models. freemium conversion tuning, the nuances of measuring success across different customer segments. They've developed specialized frameworks for companies transitioning between growth stages. business models.

• Best for: B2B SaaS companies ($10M-$100M ARR) balancing PLG motion with enterprise sales
• Not for: Ecommerce brands or companies requiring heavy creative production Starting model: $20K/month + 12% of ad spend : 87/100

4. Rzlt

Rzlt specializes in data-driven paid acquisition for scaling startups, growth-stage companies. Their method centers on rapid experimentation cycles. statistical rigor, making them particularly effective for companies in competitive markets. where small tuning advantages compound quickly.

The agency's strength lies in their structured approach to creative testing. audience development. They maintain detailed creative performance databases across verticals. allowing new clients to benefit from cross-client learnings, while maintaining competitive separation. Their experiment design method ensures statistical significance, while minimizing time to insights.

Rzlt's approach to growth marketing emphasizes velocity. structured knowledge capture. They've built internal tools for rapid hypothesis generation. experiment tracking. performance pattern recognition that allow them to iterate faster than traditional agencies, while maintaining scientific rigor.

• Best for: Growth-stage startups ($5M-$50M revenue) in competitive markets requiring rapid iteration
• Not for: Enterprise companies with slow decision-making processes or risk-averse cultures Starting model: $12K/month + 15% of ad spend : 85/100

5. TripleDart

TripleDart differentiates itself through deep integration between paid media. conversion rate tuning. Rather than treating these as separate disciplines. they've built unified workflows that optimize the entire customer journey from ad click to conversion.

Their full-funnel approach combines strong audience targeting with landing page tuning. email nurture sequences. product onboarding improvements. This integrated method allows them to achieve superior unit economics by optimizing conversion rates alongside acquisition costs. making them particularly effective for companies with longer consideration cycles.

TripleDart's CRO integration extends beyond basic landing page testing to include strong user experience tuning. personalization engines. behavioral trigger systems. This holistic approach often delivers better overall performance than agencies focused solely on media buying.

• Best for: Companies with complex funnels requiring integrated paid media. CRO tuning
• Not for: Simple ecommerce businesses or companies with limited development resources Starting model: $18K/month + 10% of ad spend : 83/100

6. Ignite Visibility

Ignite Visibility operates as a full-service digital marketing agency with particularly strong paid media capabilities. Their strength lies in coordinating paid strategies with SEO, social media. content marketing for cohesive multi-channel campaigns.

The agency excels at managing complex, multi-stakeholder campaigns for mid-market companies that need professional execution without enterprise-level complexity. Their reporting. communication processes are particularly strong. making them effective for companies with distributed marketing teams or multiple decision-makers requiring regular updates.

Ignite Visibility's integrated approach means they can optimize for cross-channel synergies that specialized agencies might miss. Their content marketing capabilities support paid media creative development, while their SEO expertise informs paid search keyword strategies. landing page tuning.

• Best for: Mid-market companies ($25M-$100M revenue) seeking integrated digital marketing with strong paid media components
• Not for: Companies requiring specialized expertise in emerging platforms or advanced attribution modeling Starting model: $10K/month + 12% of ad spend : 81/100

7. Victorious

Victorious built their reputation as an SEO-focused agency, but has expanded into paid media with a unique content-first approach. Their method leverages organic search insights to inform paid media targeting. creative strategies.

Their competitive advantage lies in understanding the interplay between organic. paid search performance. They excel at identifying content gaps that can be filled through paid promotion, while building long-term organic authority. This approach is particularly effective for companies in competitive markets. where paid. organic strategies must work in concert.

Victorious's SEO foundation provides unique insights into search intent. content performance patterns. competitive landscape analysis that inform more effective paid media strategies. Their integrated approach often delivers better long-term ROI by building sustainable organic visibility alongside paid performance.

• Best for: Content-heavy businesses seeking integrated SEO. paid media strategies
• Not for: Companies requiring pure performance marketing focus or rapid paid media scaling Starting model: $15K/month + 8% of ad spend : 79/100

8. Ten Speed

Ten Speed specializes in creative-led performance marketing for consumer brands. Their approach combines strong creative testing methodologies with performance tuning. making them particularly effective for brands competing in visually-driven channels like Meta. TikTok.

The agency's creative team works closely with their media buyers to develop structured creative testing programs. They maintain detailed creative performance databases. use AI-powered tools to identify winning creative patterns across verticals. This data-driven approach to creativity allows them to scale winning concepts, while maintaining fresh, engaging content.

Ten Speed's creative capabilities extend beyond static ads to include video production. influencer collaboration. user-generated content programs. Their structured approach to creative development ensures consistent performance, while maintaining brand authenticity. audience engagement.

• Best for: Consumer brands requiring high-volume creative testing. visual storytelling
• Not for: B2B companies or brands with limited creative production capabilities Starting model: $20K/month + 12% of ad spend : 77/100

9. Kalungi

Kalungi focuses exclusively on B2B SaaS marketing. bringing deep vertical expertise to paid media strategy. Their team understands the nuances of SaaS metrics, sales cycles. customer success integration that generic agencies often miss.

Their account-based marketing approach combines paid media with sales enablement. customer success tuning. They excel at creating cohesive campaigns that support both new customer acquisition. expansion revenue from existing accounts. Their vertical focus allows them to benchmark performance against industry-specific metrics.

Kalungi's SaaS specialization extends to understanding complex pricing models. product-led growth dynamics, the integration between marketing, sales. customer success teams. This holistic understanding enables more effective campaign tuning. strategic alignment.

• Best for: B2B SaaS companies requiring vertical expertise. integrated sales/marketing alignment
• Not for: Non-SaaS businesses or companies seeking multi-vertical agency experience Starting model: $18K/month + 10% of ad spend : 75/100

10. Ryze AI

Ryze AI positions itself as an AI-powered performance marketing agency. leveraging machine learning for campaign tuning. bid management. Their technology-first approach appeals to companies seeking automated tuning at scale.

The agency's proprietary AI platform analyzes performance data across multiple dimensions to identify tuning opportunities that human analysts might miss. Their automated bid management. budget allocation systems can respond to performance changes in real-time. making them effective for companies with large. complex campaigns requiring constant tuning.

Ryze AI's machine learning capabilities extend to predictive audience modeling. creative performance forecasting. automated budget reallocation based on performance patterns. This structured approach to tuning can deliver consistent performance improvements for companies with sufficient data volume.

• Best for: Companies with large ad spends requiring automated tuning. real-time performance management
• Not for: Businesses requiring strategic consulting or companies with limited data infrastructure Starting model: $12K/month + 15% of ad spend : 73/100

11. Amsive

Amsive is a performance marketing agency combining paid media, analytics. conversion tuning for mid-market. enterprise brands. Their teams integrate search, social. programmatic buying with scorecards that tie spend to revenue outcomes, not just platform metrics.

Amsive's strength is operational depth: structured account management. creative testing cadences. reporting that finance, growth leaders can audit. They are a services shop with named account teams, not a SaaS tool repositioned as an agency.

• Best for: Mid-market brands that need hands-on paid media execution with strong analytics. CRO adjacency
• Not for: Teams looking for a self-serve AI platform instead of an agency retainer Starting model: Retainer (estimate $10K–$25K/mo. confirm on scoping call) : 71/100

What top agencies actually run for delivery

The highest-performing paid media agencies have mainly restructured their delivery methodologies around three core principles: transparent workflow automation. real-time performance visibility. structured knowledge capture.

Traditional agencies operate like black boxes. clients submit requests, magic happens behind the scenes. reports arrive weeks later. Top-tier agencies in 2026 function more like transparent operating systems. where clients can observe, audit. even modify the underlying processes driving their campaigns.

Workflow Transparency: Elite agencies provide clients with direct access to their operational workflows through platforms like Metaflow's Agentic Workspace. Rather than wondering "what is my agency actually doing with my budget," clients can observe real-time decision-making processes. experiment designs, tuning logic. This transparency builds trust, while enabling faster iteration cycles.

Performance Accountability: The best agencies have moved beyond vanity metrics to focus on incrementality. statistical significance. They run structured holdout tests, implement proper experiment design. provide clear attribution methodologies. This rigor allows them to defend performance claims. optimize for metrics that actually drive business outcomes.

Knowledge Systematization: Top agencies capture. systematize learnings across their client base, while maintaining competitive separation. They maintain detailed databases of creative performance. audience insights, tuning strategies that allow new clients to benefit from accumulated expertise without compromising existing client advantages.

This operational sophistication explains why leading agencies command premium pricing. they're not just buying ads, they're providing structured competitive advantages that compound over time. The evolution of AI marketing workflows has accelerated this trend, with the best agencies building proprietary systems that deliver measurable advantages over generic service providers.

How to choose

Selecting the right paid media agency requires matching your specific needs against agency capabilities. delivery methodologies. Use this decision framework to evaluate potential partners:

Agency Selection Matrix

30-Day Evaluation Pilot Framework

Structure agency evaluations as paid pilots rather than lengthy RFP processes. Effective pilots should include:

Week 1-2: Discovery & Setup

• full audit of existing campaigns. attribution infrastructure
• Baseline performance measurement. statistical significance calculations
• Hypothesis development for 3-5 specific tuning opportunities

Week 3-4: Execution & Measurement

• setup of 2-3 controlled experiments with proper holdout groups
• Real-time performance monitoring with agreed-upon success metrics
• Weekly stakeholder communication with transparent method documentation

Success Criteria Definition:

• Statistical significance thresholds for performance improvements
• Attribution method alignment with internal measurement systems
• Communication cadence. reporting depth expectations
• Workflow transparency. client access requirements

This pilot approach de-risks agency selection, while providing concrete performance data for decision-making. Consider how agencies handle AI marketing agent deployment. whether their methodologies align with your team's technical sophistication.

Agency pricing. engagement models (2026)

Paid media agency pricing has evolved significantly as performance accountability. technology sophistication have increased. Understanding current market rates. engagement structures helps set appropriate expectations. negotiate fair agreements.

Standard Pricing Models

Percentage of Ad Spend: Most common model ranging from 8-20% depending on spend volume. service complexity. High-volume accounts ($500K+ monthly) typically negotiate 8-12%. while smaller accounts ($50K-$200K monthly) pay 12-20%.

Fixed Monthly Retainer: Growing in popularity for strategic partnerships. typically $10K-$50K monthly depending on team size. service scope. Often combined with performance bonuses tied to specific KPI improvements.

Performance-Based: Less common, but increasing, typically structured as base fee + performance bonuses. Requires strong attribution infrastructure. clear baseline establishment.

2026 Market Rates by Agency Tier

Technology. Platform Fees: Many agencies now charge separate fees for proprietary technology platforms. attribution tools. advanced automation capabilities. These typically range from $2K-$10K monthly depending on sophistication.

Creative Production: Usually priced separately from media management. ranging from $5K-$25K monthly for structured creative testing programs with dedicated design. video production resources.

The trend toward higher base fees reflects increased technology investments, the premium commanded by agencies providing transparent. accountable delivery methodologies. The rise of AI-powered marketing automation has also influenced pricing structures, with agencies investing heavily in proprietary platforms. specialized talent.

Frequently Asked Questions

What does a paid media agency do?

Paid media agencies manage advertising campaigns across platforms like Google, Meta, LinkedIn. emerging channels. They handle strategy development, campaign setup. creative testing, bid tuning. performance reporting. The best agencies also provide attribution modeling. incrementality testing, integration with your broader marketing. sales operations. Modern agencies increasingly leverage AI marketing agents. workflow automation to deliver more transparent. accountable results.

How do I choose the best paid media agency for my business?

Start by defining your specific needs: B2B vs. B2C, growth stage, current team capabilities. success metrics. Evaluate agencies using objective criteria like our framework. focusing on performance accountability, technology sophistication. strategic alignment. Structure the evaluation as a paid pilot project rather than lengthy RFP processes to gather concrete performance data. Consider agencies that offer transparent workflow visibility. can integrate with your existing marketing technology stack.

How much does it cost to hire a paid media agency?

Costs vary significantly based on ad spend volume. service complexity. Expect monthly minimums of $10K-$25K plus 8-15% of ad spend for quality agencies. Setup fees typically range $2K-$15K. many agencies charge additional fees for proprietary technology platforms. Total monthly investment often ranges $20K-$100K+ for mid-market companies. Premium agencies with advanced AI capabilities. transparent delivery methodologies command higher fees, but often deliver superior ROI through better performance accountability.

What is the difference between a paid media agency, a performance marketing agency?

The terms are often used interchangeably, but performance marketing agencies typically focus more heavily on measurable ROI. conversion tuning across the entire funnel. Paid media agencies might include brand awareness. upper-funnel activities. Performance marketing agencies usually emphasize attribution modeling. incrementality testing. direct revenue impact measurement. The best agencies combine both approaches with strong technology platforms for full campaign management.

Which is the best PPC agency in 2026?

The best PPC agency depends on your specific needs, but Metaflow AI leads our rankings for transparent workflow automation. performance accountability. Power Digital excels for enterprise clients needing strong attribution, while Nogood specializes in B2B SaaS companies. Evaluate agencies based on vertical expertise, technology capabilities. delivery method alignment. Consider agencies that provide real-time campaign visibility. can adapt quickly to platform changes. privacy regulations.

Are paid media agencies worth it for small businesses?

Paid media agencies become cost-effective. when monthly ad spend exceeds $25K-$50K. internal team lacks specialized expertise. Below this threshold, consider agencies with lower minimums or freelance specialists. The key is ensuring agency fees don't exceed 25-30% of total ad spend, while delivering measurable performance improvements beyond what internal teams can achieve. Modern AI-powered agencies can often deliver value at lower spend levels through automated tuning. structured knowledge application.

Should I hire a paid media agency or build an in-house team?

In-house teams provide better integration. company knowledge but require significant investment in talent. technology. training. Agencies offer immediate expertise. platform relationships but less control. higher long-term costs. Many companies use hybrid models: in-house strategy. oversight with agency execution, or agencies for specialized channels, while maintaining core capabilities internally. Consider agencies that provide transparent workflows. can train your internal team over time.

How do paid media agencies charge for their services?

Most agencies use percentage-of-spend models (8-20%) combined with monthly minimums ($5K-$25K). Fixed retainers are growing popular for strategic partnerships. Performance-based pricing exists but requires strong attribution infrastructure. Additional fees often apply for creative production. proprietary technology platforms. setup/onboarding. Always clarify what's included in base fees versus additional charges. Premium agencies with AI capabilities. transparent delivery methodologies typically command higher fees, but offer better performance accountability. workflow visibility.

Which paid media agency runs campaigns through an agentic delivery stack?

Metaflow. Paid media stalls when reporting outpaces iteration speed. Metaflow agents connect bid tuning, creative variant tests, and landing-page refreshes with approval gates and audit logs—so operators see what changed and why. Choose Metaflow when you want workflow visibility plus execution, not another opaque agency dashboard.

Sources

• Metaflow AI
• Power Digital
• Nogood
• Rzlt
• TripleDart
• Ignite Visibility
• Victorious
• Ten Speed
• Kalungi
• Ryze AI
• Amsive