Adobe Analytics

What this skill does

Adobe Analytics provides enterprise-grade tools for cross-channel measurement and attribution, enabling marketers to track user behavior and campaign performance across multiple touchpoints. It supports detailed segmentation, custom conversion variables (eVars), and traffic variables (props), allowing for nuanced analysis of visits, page views, orders, and revenue. The skill leverages OAuth 2.0 Service Account JWT authentication to securely access Reporting API 2.0 and Data Insertion API endpoints for real-time data retrieval and server-side event tracking.

Who it's for

This skill is designed for performance marketers managing complex attribution models across channels, growth leads needing to integrate deep analytics into decision-making, and agency strategists tasked with delivering enterprise-level reporting for large clients. It suits those operating within Adobe Experience Cloud environments or handling high volumes of data requiring advanced segmentation and custom metric calculations.

Key workflows

Practitioners typically begin by authenticating through the Adobe Developer Console to establish API access using a service account. Next, they retrieve report suite information to identify relevant data containers and explore available dimensions and metrics to tailor reports. Running detailed reports involves specifying date ranges, selecting key metrics like visits or orders, and applying filters or segments to isolate user behavior patterns. Finally, marketers may use server-side data insertion to enrich analytics with custom event tracking, syncing offline or backend actions with Adobe’s tracking infrastructure.

Common questions

How do I get started with authentication? Set up a service account integration in Adobe Developer Console and use OAuth 2.0 JWT to obtain access tokens. Can I track custom events server-side? Yes, Adobe Analytics supports data insertion via API calls using XML payloads to capture custom visitor events. What are typical API rate limits? Adobe enforces 12 requests per second and 120 requests per minute per company ID, requiring careful request planning.

How to use in Metaflow

Attach the Adobe Analytics skill to a Metaflow agent task configured with your Adobe Developer credentials and report suite details. Expect the agent to handle OAuth 2.0 authentication automatically and to fetch or post data based on your specified queries or event payloads. This integration streamlines enterprise-level analytics workflows by embedding Adobe’s reporting and data insertion capabilities directly within your Metaflow pipelines.

For broader context, see our roundup of claude marketing skills, and read Claude Code workflows for marketing agencies for related setup guidance.