Guidelines for AI agents working in this repository. This repository contains Agent Skills for AI agents following the Agent Skills specification. Skills instal
Agents skill provides a structured framework for AI agents to operate within marketing workflows according to the Agent Skills specification. It standardizes how marketing-related agent capabilities are installed, accessed, and maintained across platforms and repositories. This skill also serves as a connector to Claude Code plugins, enabling seamless integration with marketing tools and APIs.
This skill ensures consistent deployment of marketing automation tasks, supporting diverse operations such as data retrieval, campaign management, and performance tracking. It underpins automation efforts that rely on AI agents to execute repeatable marketing actions with clarity on workflows and dependencies.
This skill is designed for performance marketers managing automated campaign tasks requiring AI assistance. Growth leads who coordinate multi-channel marketing efforts will benefit from standardized agent workflows that reduce manual overhead. Agency strategists deploying AI-driven marketing solutions across client accounts can use this skill to maintain consistency and manage integrations effectively.
It suits scenarios where teams need to orchestrate AI agents for tasks like data analysis, ad platform interactions, or email sequencing without building custom code from scratch. The skill supports marketers looking to leverage AI agents without sacrificing control or transparency.
Practitioners begin by installing the Agents skill into the `.agents/skills/` directory to enable agent capability discovery and invocation. Next, they configure agent tasks to perform specific marketing functions, linking to API integrations or tools listed in the repository’s registry. Agents then execute workflows such as retrieving analytics data, generating campaign copy, or managing ad spends across platforms.
Finally, marketers monitor agent outputs and iterate on task definitions to optimize performance and alignment with business goals. This cycle of install, configure, execute, and review ensures agent-driven marketing tasks remain effective and adaptable.
How do I ensure my agent skills stay compatible with evolving platforms? Regularly update to the latest skill versions and review integration guides in the repository’s `tools/integrations` folder. Can I customize agents for unique marketing workflows? Yes, agent tasks are configurable within the standard skill framework to tailor to specific campaign needs. What tools and APIs are supported? The skill registry and integration guides cover popular marketing platforms including Google Ads, Mailchimp, and GA4, with ongoing additions.
Attach the Agents skill to a Metaflow agent task by referencing the skill directory in your agent’s configuration. Once enabled, expect your agent to handle marketing operations that follow the standardized workflows defined here, including API interaction and campaign data processing. You can streamline complex marketing processes by leveraging this skill as a foundation for agent-driven automation within Metaflow.
For broader context, see our roundup of claude skills marketing, and read Claude Code workflows for marketing agencies for related setup guidance.