Brevo

All-in-one marketing platform (formerly Sendinblue) for email, SMS, and WhatsApp with contacts, campaigns, and transactional messaging. Header: api-key: {api_ke

Paid MediaEmailCRO

bycoreyhaines31684 words

What is Brevo?

What this skill does

Brevo is an all-in-one marketing platform that consolidates email, SMS, and WhatsApp messaging with comprehensive contact and campaign management. It supports transactional and bulk messaging, allowing marketers to create segmented contact lists, send personalized campaigns, and track delivery and engagement metrics like open and click rates. The platform’s REST API and SDKs enable integration with existing workflows, while transactional endpoints provide reliable message delivery with message ID tracking.

Who it's for

This skill is ideal for performance marketers managing multi-channel campaigns who need to unify email, SMS, and WhatsApp outreach in one system. Growth leads running lifecycle marketing programs benefit from Brevo’s segmentation and automation capabilities to optimize engagement across channels. Agencies handling client communications also find value in its API-driven contact management and campaign scheduling for scalable, repeatable messaging workflows.

Key workflows

A typical workflow begins with importing or creating segmented contact lists, updating subscriber attributes like first and last name, and managing opt-in statuses. Next, practitioners design email or SMS campaigns, specifying sender details, subject lines, and HTML content before assigning recipients via list IDs. Campaigns can be tested by sending preview emails or launched immediately through API calls. For transactional messaging, marketers set up templated emails or SMS with dynamic content, sending them with real-time delivery and bounce tracking.

Common questions

How do I update a contact’s information? You send a PUT request to the contact’s email endpoint with the updated attributes and list associations. Can I send a campaign immediately after creation? Yes, there is a dedicated API call to trigger campaign sending right after it’s created. Does Brevo support WhatsApp messaging? Yes, Brevo includes WhatsApp in its multi-channel messaging but requires separate setup beyond email and SMS API calls.

How to use in Metaflow

Attach the Brevo skill to a Metaflow agent task by providing your API key in the required header for authentication. You can then automate contact management, campaign creation, and transactional messaging through available API endpoints with consistent request and response patterns. Expect detailed feedback on sends, deliveries, and engagement metrics to inform optimization strategies. For more detailed instructions on integrating and sequencing Brevo with other marketing tasks, refer to...

For broader context, see our roundup of claude skills marketing, and read Claude Code workflows for marketing agencies for related setup guidance.

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