Company and person data enrichment API for converting leads with 100+ firmographic and technographic attributes. Type: Bearer Token (or Basic Auth with API key
Clearbit enriches leads and contacts by providing over 100 firmographic and technographic attributes for companies and individuals. It delivers detailed data such as company size, industry, revenue, technology stack, and person-level information like job title, role, and social profiles. This enrichment supports lead qualification, personalized marketing, and account-based marketing by turning basic identifiers like emails or domains into actionable profiles.
The skill also includes capabilities to identify anonymous website visitors by IP address, convert company names to domains, and build prospect lists filtered by role and seniority. These features enable marketers to enhance CRM data, improve segmentation, and target outreach more effectively.
This skill is designed for performance marketers who need to enrich lead data to improve conversion rates and lead scoring accuracy. Growth leads and agency strategists working on account-based marketing campaigns will find the detailed firmographic and technographic insights useful for prioritizing and personalizing outreach. SEO and PPC operators can leverage the data to tailor landing pages or ad creatives based on company attributes like industry or technology usage.
Agencies managing multiple clients can benefit from the Prospector feature to quickly build prospect lists filtered by role and seniority, streamlining outreach efforts across verticals.
A typical workflow begins by enriching contacts via email to retrieve comprehensive person and company profiles, which feed into CRM or marketing automation platforms. Next, marketers use company domain enrichment to gather firmographic data such as employee count, revenue, and technologies, helping prioritize leads by potential value.
For anonymous website visitors, the Reveal endpoint identifies the visitor’s company by IP, enabling targeted follow-up. Finally, the Prospector tool allows users to generate targeted lists of employees within specific companies filtered by role and seniority, supporting outreach campaigns with higher relevance and conversion potential.
How accurate is the data from Clearbit? The data is regularly updated and aggregated from multiple sources, but verification depends on the individual or company’s public presence and recent changes.
Can Clearbit handle asynchronous data enrichment? Yes, Clearbit supports webhook URLs for asynchronous responses when data is processing, preventing blocking in workflows.
What are the rate limits for API calls? Enrichment endpoints allow up to 600 requests per minute, while Prospector is limited to 100 requests per minute to balance performance and reliability.
Attach the Clearbit skill to a Metaflow agent task by configuring the API key and specifying the enrichment type—person, company, combined, reveal, or prospector. You can then pass emails, domains, or IP addresses as input to retrieve detailed data attributes that inform lead scoring or segmentation. Expect structured JSON responses with firmographic and technographic details ready for downstream decision-making and automation workflows. This skill integrates seamlessly into your existing pipelines to enhance marketing data quality and targeting precision.
For broader context, see our roundup of claude marketing skills, and read ultimate guide to Claude marketing skills for related setup guidance.