All data from support.google.com and developer.android.com as of March 2026. Emojis, emoticons, repeated special characters ALL CAPS (unless registered brand) P
This skill consolidates the official Google Play Store metadata specifications and guidelines as of March 2026, directly sourced from support.google.com and developer.android.com. It details character limits for key listing fields, prohibited content in metadata, image and video specs, store listing experiments, custom store listings, promotional content rules, Android Vitals thresholds, and ranking factors that influence app visibility. Users gain a clear, up-to-date reference for compliant asset creation and optimization to improve search ranking and user acquisition.
This skill is designed for mobile app marketers managing Google Play Store listings, including performance marketers optimizing metadata for organic visibility and retention. Growth leads coordinating A/B experiments or localized campaigns will find it valuable for planning store listing variants and promotional timing. Agency strategists advising on app launch or liveOps campaigns can use it to ensure creative assets and messaging meet Google’s compliance and quality requirements.
Start by auditing existing store metadata against the updated character limits and prohibited content rules to avoid policy violations that reduce indexing or cause removal. Next, prepare visual assets—app icons, screenshots, feature graphics, and videos—following exact dimension and format requirements to maintain listing quality and user trust. Then, design and launch store listing experiments testing up to three variants on icons, descriptions, or visuals while monitoring first-time installs and 1-day retention metrics over at least a week. Finally, implement custom store listings and targeted promotional content to segment messaging by region, user state, or campaign, coordinating submission deadlines to maximize featuring opportunities.
Can I use emojis or ALL CAPS in my app title? No; Google prohibits emojis, emoticons, repeated special characters, and all caps in the title unless it’s a registered brand. How many screenshots can I upload per device type? You can upload up to eight screenshots per device category, with specific size and aspect ratio guidelines for phones, tablets, Wear OS, and Android TV. What metrics should I track during store listing experiments? Focus on first-time installs and retained first-time installs measured by 1-day retention to evaluate variant performance.
Attach this skill to any Metaflow agent task focused on Google Play Store asset creation or listing optimization to ensure all metadata and creatives comply with the latest official specs. The agent will reference concrete character limits, prohibited content rules, and asset dimensions to validate inputs or generate recommendations. Expect precise alignment with Google’s current policies and ranking factors to inform data-driven marketing decisions and streamline approval workflows. This skill integrates seamlessly into campaigns targeting improved app store performance by...
For broader context, see our roundup of marketing skills claude, and read ultimate guide to Claude marketing skills for related setup guidance.