Behavior analytics platform with heatmaps, session recordings, and surveys for understanding user experience. Type: OAuth 2.0 Client Credentials Token endpoint:
Hotjar provides behavior analytics through heatmaps, session recordings, and on-site surveys to help marketers understand how users interact with their websites. It collects data such as click counts, scroll depth, device type, session duration, and qualitative user feedback, enabling teams to identify UX issues, validate optimization hypotheses, and analyze form abandonment. The platform’s API supports retrieving this data programmatically with OAuth 2.0 authentication for secure access.
This skill is designed for conversion rate optimization (CRO) specialists who need detailed behavioral insights to refine landing pages and funnels. Growth marketers and SEO/PPC operators benefit from Hotjar’s qualitative data to complement quantitative metrics, providing context around visitor actions and drop-off points. Agency strategists focused on user experience improvements will find session recordings and heatmaps valuable for diagnosing client site issues and recommending targeted enhancements.
Practitioners typically start by retrieving heatmap data to analyze click distribution and scroll behavior on key landing pages, focusing on metrics like unique visitors and click counts per URL. Next, they pull session recordings filtered by date or device to observe user navigation patterns and identify friction points that cause drop-offs. Concurrently, survey data is extracted to gather direct user feedback, examining response timestamps and device types to correlate sentiment with behavior. Finally, these combined insights inform CRO decisions, such as redesigning page elements or adjusting form fields to reduce abandonment.
How frequently should I refresh the Hotjar data? Refreshing data depends on campaign velocity, but weekly updates are typical to capture meaningful behavioral changes without exceeding API rate limits. Can I segment heatmaps or recordings by device type? Yes, the API returns device information that can be used to filter sessions or heatmaps for desktop, mobile, or tablet users. What is the best way to handle pagination when extracting large datasets? Use the cursor-based pagination tokens provided in responses to iterate through results efficiently without missing or duplicating data.
Attach the Hotjar skill to a Metaflow agent task by configuring OAuth 2.0 Client Credentials authentication with your Hotjar API credentials. Once connected, you can schedule data retrieval for surveys, heatmaps, recordings, and forms, enabling automated behavior analytics integration into your workflows. Expect to receive structured data outputs like session durations, click counts, and survey responses for deeper analysis within your Metaflow environment. This integration streamlines user experience monitoring and CRO initiatives by consolidating Hotjar insights alongside other marketing data —
For broader context, see our roundup of claude skills marketing, and read Claude Code workflows for marketing agencies for related setup guidance.