B2B advertising platform with professional targeting. Header: Authorization: Bearer {access_token} Scopes: r_ads, r_ads_reporting, rw_ads SPONSORED_UPDATES - Sp
The LinkedIn Ads skill enables direct integration with LinkedIn’s Marketing API to manage B2B advertising campaigns focused on professional targeting. It supports core operations including creating and updating campaigns, retrieving campaign analytics with detailed metrics like impressions, clicks, spend, and conversions, and accessing audience data based on job titles, company size, industries, and more. This skill helps optimize account-based marketing and lead generation efforts by connecting with LinkedIn’s unique professional segments.
This skill is designed for growth leads managing B2B paid media programs who need granular control over LinkedIn campaigns and reporting. Performance marketers running account-based marketing or lead gen campaigns will find it useful for precision targeting and cost tracking. Agencies working on LinkedIn-specific paid media strategies can leverage this skill to automate campaign management and reporting across multiple client accounts.
Practitioners typically start by authenticating via OAuth 2.0 with the required scopes to access ad accounts and campaign data. Next, they pull ad account and campaign lists to audit or build new campaigns, specifying details like campaign type (e.g., Sponsored Updates), budget, and CPC bids. After launching campaigns, they regularly fetch analytics data filtered by date ranges and campaign IDs to monitor key performance indicators such as clicks, conversions, and spend. Finally, they use audience count endpoints to validate and refine professional targeting based on job titles or company attributes before scaling campaigns.
How do I track LinkedIn campaign performance over time? You query the adAnalyticsV2 endpoint with specific date ranges and campaign IDs to retrieve metrics like impressions and conversions. Can I automate campaign status changes? Yes, the API supports updating campaign status (e.g., PAUSED to ACTIVE) via PATCH requests. What targeting criteria are available? LinkedIn’s API allows targeting by job titles, company size, industry, skills, and seniority, enabling precise B2B segmentation.
Attach the LinkedIn Ads skill to your agent task to enable API-driven campaign management and reporting workflows. Expect to access LinkedIn ad accounts, create or update campaigns, and pull detailed analytics seamlessly within your Metaflow environment. This skill integrates authorization and request structure, letting you focus on data-driven decisions and campaign optimization while...
For broader context, see our roundup of claude skills for marketing, and read run Claude Code via Slack for related setup guidance.