Rb2B

What this skill does

Rb2B identifies anonymous B2B website visitors by revealing their individual profiles, including LinkedIn URLs, validated business emails, job titles, and company details like size and industry. It tracks visitor behavior such as pages viewed, visit duration, and return frequency, enabling marketers to prioritize high-intent prospects and trigger personalized outreach. The platform integrates with over 50 tools including CRMs, outreach platforms, and Slack for real-time alerts, supporting targeted sales and marketing workflows.

Who it's for

This skill is ideal for performance marketers managing B2B demand generation who want to convert cold website traffic into warm leads. Sales development reps (SDRs) benefit by receiving real-time alerts on visitors fitting ideal customer profiles, enabling timely outreach. Agency strategists running account-based marketing (ABM) campaigns can use Rb2B to build target account lists based on actual site engagement and behavior signals, improving pipeline quality and conversion rates.

Key workflows

Practitioners typically start by configuring visitor filters based on criteria like job title, company size, and pages visited, then set up Slack alerts for high-intent signals such as repeated visits or visits to pricing pages. Next, identified visitors are routed to outreach or CRM platforms like HubSpot or Salesforce for personalized follow-up, often referencing the pages the prospect viewed. Finally, suppression lists are applied to exclude existing customers, competitors, or recently contacted prospects, ensuring outreach efficiency and reducing wasted effort.

Common questions

Can Rb2B identify all website visitors? No, typical match rates range from 15% to 30%, with best results from US B2B traffic. Does it require coding skills to integrate? Most users rely on native integrations and webhooks, with API access limited to partners. How does Rb2B handle privacy? Users must ensure compliance with relevant regulations, as person-level identification involves sensitive data.

How to use in Metaflow

Attach the Rb2B skill to a Metaflow agent task to automatically enrich visitor data with LinkedIn profiles, emails, and company attributes. You can expect real-time signals and visitor scoring integrated into your workflows, enabling targeted outreach and account qualification. This skill works seamlessly alongside CRM and outreach automations to enhance conversion-driven campaigns—

For broader context, see our roundup of claude marketing skills, and read run Claude Code via Slack for related setup guidance.