Always On

What this skill does

The Always On skill focuses on leveraging persistent display features, such as those on the iPhone 14 Pro and Pro Max, to maintain continuous user engagement without draining battery life. It helps marketers understand how to design and optimize content that remains visible on a user’s device screen at all times, increasing brand presence and interaction opportunities throughout the day. This skill translates device-level display guidelines into actionable tactics for conversion rate optimization and user retention.

Who it's for

This skill is designed for conversion rate optimization specialists looking to integrate persistent display insights into user experience strategies. It also benefits mobile app marketers and growth leads managing campaigns on iOS devices with Always On display technology, aiming to maximize engagement windows. Agencies crafting mobile-first campaigns can use this skill to advise clients on touchpoints that stay visible and relevant in real time.

Key workflows

Practitioners begin by analyzing device capabilities and user habits to identify the best content types for Always On display, such as glanceable notifications or subtle branding elements. Next, they design creative assets optimized for low-power, always-visible modes, balancing visibility with minimal distraction. Testing involves monitoring user interaction rates and battery impact metrics to refine content and delivery timing. Finally, marketers align campaign messaging with moments when the Always On display is most effective, such as peak usage hours or relevant contextual triggers.

Common questions

How does Always On display affect battery consumption? Properly designed content minimizes battery impact by using low-energy display modes and limiting animations. Can all app content be shown on Always On displays? Only concise, glanceable information fits this format; detailed content requires user interaction. How do you measure success with Always On optimizations? Track engagement metrics like glance frequency, click-through rates from persistent notifications, and uplift in session starts.

How to use in Metaflow

Attach the Always On skill to Metaflow agent tasks focused on mobile UX and display optimization to guide asset creation and campaign timing decisions. The skill provides actionable frameworks for integrating persistent display features into broader marketing workflows. Expect clearer prioritization of content suited for continuous visibility and enhanced monitoring of related KPIs. This skill helps you build campaigns that maintain user attention throughout the day while respecting device constraints...

For broader context, see our roundup of claude skills marketing, and read Claude Code workflows for marketing agencies for related setup guidance.