General Comms

You are being asked to write internal company communication that doesn't fit into the standard formats (3P updates, newsletters, or FAQs). Ask the user about th

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What is General Comms?

What this skill does

General Comms helps craft internal company messages that don’t fit standard templates like project updates, newsletters, or FAQs. It guides you through clarifying the message’s target audience, purpose, tone, and formatting needs to ensure clarity and alignment with company style. The skill emphasizes concise, active voice writing that prioritizes key information and relevant references.

Who it's for

This skill is designed for internal communicators, team leads, and HR professionals tasked with delivering ad hoc messages that require a tailored approach. It benefits those managing cross-department announcements, urgent updates, or nuanced explanations that can’t be captured in routine formats. Agency strategists supporting internal client communications can also leverage it to maintain clarity and consistency.

Key workflows

First, identify the target audience to tailor the message’s tone and content appropriately. Next, clarify the communication’s primary purpose—whether it’s to inform, request action, or provide context. Then, determine the desired tone, such as formal, casual, or urgent, to match the company’s voice and the message’s intent. Finally, confirm any formatting needs and incorporate relevant links or references to support comprehension.

Common questions

How do I decide the right tone for an internal message? Choose a tone based on the audience’s expectations and the urgency or formality of the information. What if my message includes sensitive or complex information? Be clear and concise, prioritize transparency, and provide context or links for further details. How can I ensure my message stands out without standard formatting? Focus on clarity, active voice, and front-loading the most important information.

How to use in Metaflow

Attach this skill to any Metaflow agent tasked with drafting non-standard internal communications. Expect the agent to prompt for audience, purpose, tone, and formatting details before generating a clear, concise message aligned to company style. This approach streamlines crafting targeted internal communications and ensures consistency across ad hoc messages.

For broader context, see our roundup of marketing skills claude, and read Claude Code workflows for marketing agencies for related setup guidance.

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