When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
Pricing Strategy helps you design and optimize your product’s pricing, packaging, and monetization approach based on data and customer insights. It supports decisions around pricing tiers, freemium models, free trials, value metrics, and price increases by applying research methods like Van Westendorp price sensitivity, MaxDiff feature prioritization, and willingness-to-pay surveys. This skill enables you to align prices with customer value perception while balancing growth and profitability.
This skill is ideal for SaaS product managers defining subscription tiers and value metrics, growth leads planning pricing experiments to increase average revenue per user (ARPU), and agency strategists advising clients on packaging and monetization strategies. It also suits operators focusing on go-to-market motions that mix self-serve and sales-led models and who need to validate pricing changes with real customer data.
Start by gathering detailed business context: product type, target market, current pricing, and go-to-market approach. Next, conduct pricing research using Van Westendorp surveys to identify acceptable price ranges and optimal price points based on customer willingness to pay. Follow this by running MaxDiff analyses to prioritize features and decide which to include in base tiers, differentiate tiers, or reserve for premium add-ons. Finally, map usage patterns to appropriate value metrics (such as per user or per transaction) and test alignment by checking if increased usage corresponds to increased perceived value.
How many respondents do I need for Van Westendorp surveys? Typically 100 to 300 respondents provide reliable data. Which features should go in each pricing tier? Use MaxDiff utility scores: top 20% features go in all tiers, mid-tier features differentiate, and lowest are premium or cut. What value metric fits best? Choose one that scales with customer value and is easy to understand, such as per user for collaboration tools or per usage for variable consumption products.
Attach the Pricing Strategy skill to any Metaflow agent task that involves pricing decisions, packaging design, or monetization planning. Expect the agent to ask targeted questions about your current pricing, customer segments, and goals before recommending research methods and interpreting survey results. It will guide you through concrete steps to analyze price sensitivity and feature prioritization, helping you refine your pricing model with actionable insights. This skill integrates smoothly with workflows focused on pricing optimization and product growth —
For broader context, see our roundup of claude skills marketing, and read ultimate guide to Claude marketing skills for related setup guidance.