When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
The SEO Audit skill systematically reviews a website’s technical and on-page SEO factors to diagnose issues that hinder organic search performance. It evaluates crawlability, indexation, site speed, mobile-friendliness, URL structure, and security, alongside key on-page elements like titles, meta descriptions, headings, content quality, and internal linking. The audit provides actionable recommendations to improve search visibility, addressing problems such as duplicate tags, slow page speed, or poor keyword targeting.
This skill also assesses content quality through E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals and user engagement metrics to ensure that content meets search intent and competitive benchmarks. It’s built to handle full-site audits or targeted page reviews, making it suitable for a variety of business models including SaaS, e-commerce, and content sites.
This skill is ideal for performance marketers responsible for improving organic search traffic and conversion rates. SEO specialists conducting comprehensive site health checks or diagnosing ranking issues will find it valuable. Agency strategists managing SEO projects across diverse client sites can leverage this skill to deliver clear, prioritized recommendations based on current technical and content conditions.
Growth leads aiming to integrate SEO insights into broader acquisition strategies benefit from the structured, data-driven approach of this audit. It suits scenarios where teams need to understand why rankings have stagnated or dropped, or when preparing for major site changes like migrations or redesigns.
A practitioner begins by gathering site context: identifying the business model, SEO goals, priority keywords, and existing issues. Next, they perform a technical SEO audit focusing on crawlability (robots.txt, sitemap, architecture), indexation status, canonicalization, site speed (Core Web Vitals, server response), mobile-friendliness, HTTPS security, and URL structure.
Following the technical review, the audit shifts to on-page SEO: verifying unique, keyword-optimized title tags and meta descriptions, proper heading hierarchy, content depth aligned with search intent, and well-structured internal linking. The final stage involves assessing content quality through E-E-A-T signals and user engagement data to surface trust and authority gaps. The audit concludes with a prioritized list of fixes tailored to the site’s specific profile and goals.
How do I know if duplicate title tags are hurting my SEO? Duplicate titles reduce click-through rates and cause indexing confusion, so each page should have a unique, descriptive title. What’s the impact of slow LCP on rankings? A Largest Contentful Paint over 2.5 seconds negatively affects user experience and can lower rankings in Core Web Vitals-sensitive algorithms. Should I audit the entire site or just key pages? Start with high-traffic or conversion-critical pages, then expand to full-site audits for comprehensive health checks or after major changes.
Attach the SEO Audit skill to a Metaflow agent task when you need a thorough review of a site’s organic search health or to diagnose specific SEO problems. The agent will guide you through assessing technical and on-page factors, generating clear, prioritized recommendations. Expect actionable insights that address both foundational SEO elements and content quality to inform your next optimization steps. Once the audit is complete, you can use the findings to shape targeted SEO strategies and ongoing monitoring...
For broader context, see our roundup of marketing skills claude, and read Claude skills for SEO for related setup guidance.