When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce,
The Content Strategy Planner helps marketers develop a focused content roadmap that drives traffic, builds brand authority, and generates qualified leads. It guides users through identifying core content pillars, mapping topic clusters, and aligning content with buyer stages to maximize search visibility and audience engagement. This skill supports decisions on what types of content to create, whether blog posts, comprehensive guides, or shareable thought leadership.
This skill is designed for growth leads and marketing strategists who need to build scalable editorial calendars that balance SEO and brand goals. It also serves SEO/PPC operators looking to target relevant keywords across the buyer journey, from awareness to decision. Agencies crafting content plans for diverse clients will find it useful for aligning product positioning with market gaps and customer pain points.
First, gather business and customer research context, including product benefits, audience needs, and common objections from sales or support calls. Next, identify content pillars by analyzing product problems, audience interests, competitor content, and search demand. Then, develop topic clusters with hub pages and supporting spokes, linking strategically to improve SEO. Finally, prioritize keywords by buyer stage and content intent, producing a balanced mix of searchable and shareable content formats.
How do I choose the right content pillars? Focus on core topics that reflect your product’s value, have audience interest, and show search volume or social engagement. What types of content should I prioritize? Use a mix of use-case articles, hub-and-spoke clusters, templates, and thought leadership based on your goals and resources. How do I align content with the buyer journey? Map keywords and topics to awareness, consideration, decision, or implementation stages to guide content format and messaging.
Attach this skill to a Metaflow agent task when you need a structured content plan or when users ask questions about content strategy, topic ideas, or editorial calendars. Expect the agent to first gather business context, then recommend content pillars, topic clusters, and keyword strategies tailored to your audience and goals. The skill will help create a clear roadmap for content production and SEO focus, ensuring alignment with marketing objectives. You can then integrate these recommendations into your workflow for ongoing content development and optimization.
For broader context, see our roundup of claude skills marketing, and read Claude skills for SEO for related setup guidance.