Generates B2B/B2C leads by scraping Google Maps, websites, Instagram, TikTok, Facebook, LinkedIn, YouTube, and Google Search. Use when user asks to find leads, prospects, businesses, build lead lists, enrich contacts, or scrape profiles for sales outreach.
Apify Lead Generation automates the extraction of B2B and B2C lead data from multiple platforms including Google Maps, Instagram, TikTok, Facebook, LinkedIn, YouTube, and Google Search. It uses specialized Apify Actors to scrape business listings, social media profiles, contact information, posts, and audience data, producing structured lead lists or enriched contact details suitable for sales outreach and marketing campaigns. The skill supports output in quick chat summaries, CSV, or JSON formats, enabling flexible integration with downstream workflows.
This skill is designed for performance marketers managing multi-channel prospecting campaigns, growth leads tasked with scaling lead pipelines efficiently, and agency strategists who need to build or enrich targeted lead lists across diverse digital platforms. It is particularly useful for those focusing on local business outreach, influencer marketing, or audience segmentation on social channels where manual data collection is time-consuming or incomplete.
First, the user selects the appropriate Apify Actor based on the lead source—whether scraping local businesses via Google Places or gathering contact details from Facebook pages or Instagram profiles. Next, the user fetches the Actor’s input schema dynamically to understand required parameters and tailor the query. Then, user preferences for output format and result volume are collected to optimize data delivery. Finally, the skill runs the scraping task using Node.js and the Apify CLI, after which it summarizes the number of leads found and available fields, allowing users to proceed with filtering or enrichment steps.
How do I choose the right Actor for my lead generation needs? Select the Actor based on your target platform and data type, such as Google Places for local businesses or TikTok scrapers for creator outreach. Can I get output in different file formats? Yes, you can receive results as quick chat answers, CSV files for spreadsheets, or JSON for integration with other tools. What if the script fails or times out? Common fixes include verifying your Apify token, checking Actor IDs for typos, reducing input size, or increasing timeout settings.
Attach the Apify Lead Generation skill to a Metaflow agent task by specifying the desired lead source Actor and input parameters aligned with your prospecting goals. When triggered, the agent runs the scraping process and returns either a quick summary or a downloadable file containing leads or contact data. You can then incorporate the output into your broader marketing automation or CRM workflows. For detailed setup and troubleshooting, follow the skill’s usage guidelines and environment configuration instructions provided.
For broader context, see our roundup of claude skills for marketing, and read connect Claude Desktop to Google Ads with MCP for related setup guidance.