Perform comprehensive competitor analysis for any business. Produces an executive-summary markdown report with target customer profile, market positioning, pricing/business model, product features, funding/company size, SWOT analysis, and competitive matrix. All findings are data-grounded. Use when the user asks to analyze competitors, understand competitive landscape, compare a business to alternatives, or perform market research.
Business Competitor Analysis delivers a detailed, data-driven executive summary that maps out a company’s competitive landscape. It produces a markdown report covering target customer profiles, market positioning, pricing models, product features, company size and funding, SWOT analysis, and a competitive matrix. Analysts can use this skill to understand a business’s market context, benchmark against top rivals, and uncover strategic gaps or opportunities supported by cited sources.
This skill is designed for growth leads aiming to sharpen go-to-market strategies by benchmarking competitors and spotting market white spaces. Performance marketers and PPC operators can leverage it to refine audience targeting by understanding customer pain points and decision criteria within a competitive context. Agency strategists conducting market research will find it valuable for producing structured, actionable competitor insights that inform client positioning and messaging.
Practitioners begin by gathering core business details through provided URLs or direct input, extracting company descriptions, products, pricing, and value propositions. Next, they define the target customer profile, documenting firmographics, pain points, buying behaviors, and market sizing from public sources and company messaging. Then they identify the top five competitors using targeted search queries based on industry, product category, and geography. Each competitor is researched across positioning, pricing, product features, and company scale, drawing from websites, pricing pages, and funding databases. Finally, the analyst synthesizes findings into a structured markdown report, highlighting market gaps, feature voids, and positioning opportunities with supporting evidence.
Can I analyze competitors without a company website? Yes, the skill accepts direct business details and supplements gaps with web research. How do I select which competitors to include? Focus on those with overlapping target markets, similar offerings, and visible market presence in search results. What if competitor pricing is not publicly available? Document the lack of data and search for alternative sources such as press releases or third-party pricing summaries.
Attach the Business Competitor Analysis skill to your agent’s task when you need a comprehensive, cited competitive landscape report. Provide either a company URL or detailed business information to initiate the process of research and synthesis. You can expect a structured markdown output that contextualizes the target customer and competitor ecosystem. For more guidance on integrating and customizing this skill within your workflows, refer to...
For broader context, see our roundup of claude marketing skills, and read Claude Code reporting workflows for marketing agencies for related setup guidance.