Copywriting Core

"Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging."

GTMGrowth
byManoj Bajaj1,371 wordsRefs included

What is Copywriting Core?

"Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging."

Install this skill with Metaflow to give your agents structured guidance for copywriting core workflows. Open the Source tab for the full skill definition, reference files, and step-by-step instructions.

Related skills

Competitive Ads Extractor

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

View →

CRO Methodology

Customer-centric conversion rate optimization methodology based on "Making Websites Win" by Karl Blanks and Ben Jesson (Conversion Rate Experts). Use when optimizing websites, landing pages, funnels, improving conversion rates, analyzing why visitors don''t convert, creating persuasive copy, designing A/B tests, auditing UX, or building customer-centric websites. Provides systematic CRO process, objection/counter-objection framework, and evidence-based optimization techniques.'

View →

Growth Loops

Use when asked to "growth loops", "build a growth engine", "design a viral loop", "create a content loop", "move beyond paid acquisition", or "why isn't growth compounding". Helps design self-reinforcing growth systems where output becomes input. The Growth Loops framework (from Brian Balfour / Reforge and Elena Verna) shifts thinking from linear funnels to compounding loops.

View →

Hn V1.2

Show HN: 50 AI agent skills for affiliate marketing (Markdown, works with any LLM) I've been building a collection of AI agent skills for affiliate marketing, p

View →

Linkedin Post

I just open-sourced the largest collection of AI agent skills for affiliate marketing. 45 skills. 8 stages. One install. Here's the thing most people miss about

View →

Linkedin V1.2

50 AI skills. One repo. Zero hiring. I spent the last 2 weeks adding a social intelligence layer to our open-source affiliate marketing skills. The problem most

View →