When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills
This skill helps create and maintain a comprehensive product marketing context document that captures foundational positioning, messaging, and target customer details. It consolidates critical information like product overview, personas, pain points, and differentiation into a single source that all other marketing tasks can reference, avoiding repeated effort and inconsistent messaging. The document is saved as `.agents/product-marketing-context.md` and acts as the basis for all subsequent marketing workflows.
The skill supports two main approaches: auto-drafting the context by analyzing existing codebase and marketing assets, or building it from scratch through guided questions. It ensures that customer language, competitive landscape, and proof points are clearly documented, enabling precise alignment of campaigns, content, and strategy with the product’s unique value.
This skill is designed for product marketing managers who need to establish or refresh a core positioning framework before launching campaigns or sales enablement. Growth leads can use it to clarify target audiences and core messaging to align cross-channel efforts effectively. It’s also valuable for agency strategists onboarding new clients, ensuring they capture the client’s product, personas, and pain points accurately to build consistent marketing programs.
In scenarios where teams face repeated questions about “who is the target audience” or “what differentiates this product,” this skill centralizes those answers to reduce friction and boost alignment across teams.
First, check if a current product marketing context document exists in `.agents/product-marketing-context.md` or `.claude/product-marketing-context.md`. If found, review and selectively update the sections that need refreshing. If not, offer the user a choice between auto-drafting from existing marketing assets or starting fresh through a conversational interview process.
For auto-drafting, the skill analyzes README files, landing pages, meta descriptions, package.json, and other marketing materials to generate an initial draft. The user then reviews and iterates on this draft to fill gaps or correct inaccuracies. For a manual build, the skill walks through each section—product overview, target audience, personas, pain points, differentiation, objections, and proof points—capturing exact customer language and relevant metrics.
Finally, the completed document is saved and can be updated anytime, serving as a reusable foundation across all marketing activities.
How do I update the context if my product changes? Run the skill again to selectively revise sections or replace the entire document as needed. Can I start from scratch rather than auto-drafting? Yes, the skill offers a guided conversational approach to build the context document without relying on existing assets. What if I already have an older context file? The skill detects `.claude/product-marketing-context.md` and can migrate it to the current `.agents/` folder for consistency.
Attach this skill at the start of any new marketing project to establish or refresh your product’s foundational context. When you run it, Metaflow will check for an existing document and prompt you to update or create one, guiding you through reviewing or providing the core positioning, personas, pain points, and differentiation. Once saved, this context file is automatically referenced by other marketing skills, ensuring consistent messaging and avoiding redundant questions. This sets a reliable baseline for all downstream marketing tasks and decisions.
For broader context, see our roundup of marketing skills claude, and read ultimate guide to Claude marketing skills for related setup guidance.