When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help wit
This skill conducts comprehensive SEO audits focused on uncovering technical and on-page SEO issues that limit organic search performance. It diagnoses crawlability, indexation, site speed, mobile-friendliness, HTTPS security, URL structure, meta tags, heading hierarchy, content quality, internal linking, and keyword targeting. The output includes prioritized, actionable recommendations to fix issues affecting rankings, traffic, and user experience.
SEO Audit & Technical Diagnostics is designed for SEO specialists, growth marketers, and digital agencies managing websites that struggle with visibility or have experienced traffic drops. It suits those responsible for diagnosing why a site isn’t ranking, recovering from Google algorithm updates, or preparing for migrations and technical site changes. It also supports performance marketers needing to validate on-page SEO health before launching campaigns.
First, gather site context including business goals, target keywords, current traffic levels, and known issues. Next, run a technical SEO check covering crawlability, indexation, site speed, mobile usability, and HTTPS status. Then perform an on-page audit reviewing title tags, meta descriptions, headings, content depth, image optimization, and internal linking. Finally, analyze keyword targeting and content quality signals like E-E-A-T and engagement metrics. Summarize findings into a clear action plan prioritizing fixes by impact and effort.
How do I identify crawlability problems? Check robots.txt, XML sitemap, internal linking, and Search Console crawl errors. What if my pages are indexed but not ranking? Investigate canonical tags, duplicate content, and on-page optimization issues. How do I assess site speed impact? Use Core Web Vitals metrics (LCP, INP, CLS) from PageSpeed Insights and correlate with user experience signals.
Attach this skill to a Metaflow agent task when you need a detailed SEO health check or diagnosis of ranking issues. The agent will request relevant site context, perform a structured audit of technical and on-page factors, and deliver prioritized recommendations. Expect a concise report highlighting critical SEO fixes and next steps for organic growth. This skill integrates seamlessly with other marketing diagnostics to inform strategy decisions.
For broader context, see our roundup of claude marketing skills, and read Claude skills for SEO for related setup guidance.