Bottom of funnel keyword template for SEO
Name the query, the intent, and the page — so the map earns the conversion, not the scroll.
- DataForSEO
- Ahrefs
- Google Search Console
- Notion
Map bottom funnel keywords for our CRM.
- Pulled the keywords120 commercial queries, 8 with >100 monthly searches
- Named the query"hubspot vs salesforce" — 1,900 searches, page 3
- Named the intentCommercial: compare two rivals
- Named the page/compare/hubspot-vs-salesforce — the page the intent needs
The map named the query ("hubspot vs salesforce", 1,900 searches), the intent (commercial: compare two rivals), and the page (/compare/hubspot-vs-salesforce). The page shipped and reached page 1 in 25 days, with a 9% conversion rate. The template earned the conversion because it named the query, not counted the keywords.
A bottom of funnel keyword template is the strategy that earns the conversion. It fixes the query, the intent, and the page — so the map reads as a source, not a scroll. An SEO who counts the keywords earns the scroll; a bottom of funnel keyword template that names the query and the intent earns the conversion and the revenue.
What is a bottom of funnel keyword template?
A reusable strategy shape for the bottom funnel — the query, the intent, the page — that earns the conversion and the revenue. The template fixes the shape so the map reads as a source, not a scroll.
Build the map
- Query named — the one search the buyer makes
- Intent named — the one signal the query shows
- Page named — the one URL the intent needs
Ship the conversion
- Name the query, do not count the keywords
- One intent per query, not five
- Map the page, do not guess it
What query does a bottom of funnel keyword template name?
The one search the buyer makes — the "pricing", the "vs", the "alternative" — that earns the conversion. The query is the part that earns the conversion, because an SEO who counts the keywords earns the scroll; an SEO who names the query earns the conversion.
What intent does a bottom of funnel keyword template name?
The one signal the query shows — the commercial, the transactional, the compare — that earns the conversion. The intent is the part that earns the conversion, because a query without the intent earns the count and loses the page; a query with the intent earns the revenue.
What page does a bottom of funnel keyword template name?
The one URL the intent needs — the pricing, the comparison, the trial — that earns the conversion. The page is the part that earns the conversion, because an intent without the page earns the query and loses the conversion; an intent with the page earns the revenue.
How the bottom of funnel keyword template fits your stack
The agent reads your keywords and the SERP, drafts the query, the intent, and the page, and ships the map. It pairs with the serp intent breakdown and the conversion layer for seo page templates.
- DataForSEO
- Ahrefs
- Google Search Console
- Notion
Who uses this bottom of funnel keyword template
- SEO leads
- Name the query, do not count the keywords.
- Content leads
- One intent per query, not five.
- Founders
- Map the page, do not guess it.
How to run this bottom of funnel keyword template in Metaflow
Pull the keywords
The queries, the SERP, the intent.
Name the query
Agent names the one search.
Name the intent
The one signal the query shows.
Name the page
The one URL the intent needs.
What you provide
- Keyword data
- SERP data
- Page inventory
What you get back
- Bottom funnel keyword map
- Query named
- Intent named
- Page named
Why use this bottom of funnel keyword template?
Names the query, does not count the keywords
One intent per query, not five
Maps the page, does not guess it
Pairs with the serp intent breakdown and conversion layer templates
Bottom of funnel keyword template FAQs
How do you map bottom funnel keywords?
Name the one query, the one intent, and the one page. The map reads as a source, not a scroll, which is why it earns the conversion, not the count.
What is a bottom of funnel keyword?
The search the buyer makes at the bottom — the pricing, the vs, the alternative. An SEO who counts the keywords earns the scroll; an SEO who names the query and the intent earns the conversion and the revenue.
How do you identify commercial intent?
Name the one signal the query shows — commercial, transactional, compare. A query without the intent earns the count and loses the page; a query with the intent earns the revenue, because the intent is what earns the conversion.
What makes a bottom of funnel keyword template convert?
A query that earns the intent, an intent that earns the page, and a page that earns the conversion. The template that counts earns the scroll; the template that names the query earns the conversion.
Similar SEO templates
Key takeaways
- Names the query, does not count the keywords
- One intent per query, not five
- Maps the page, does not guess it